I gave this presentation at WordCamp Atlanta March 2017. Content curation is a great starting point for busy business people to get started with writing on their site.
Akismet, Jetpack, Disqus, all of these big companies are utilizing the cloud to deliver services through a plugin. Can a small WordPress development shop even attempt this? Yes, you can, and it’s not that hard to do. Heavy volume processing, shared data across clients, AI and big data are just some of the services you can more easily deliver through the cloud. In the attached presentation I will cover some of the key concepts that you need to know to get started including:
- Identifying processing best delivered through cloud services
- Architecting a cloud service plugin
- Building a cloud service on Amazon with PHP/Apache
- Communication between your plugin and the Cloud Service
- Tips, volume metrics and other lessons learned in 4 years of supporting Artificial Intelligence and volume processing through a cloud service plugin
Here is the PDF Presentation: Deliver a Cloud Service through a plugin
MyCurator is powerful corporate level software brought to you as a plugin. It uses a cloud process to perform intensive AI processing and article classification. This allows MyCurator to maintain a low processing overhead on your site. The software works tirelessly in the background delivering a pipeline of interesting, usable content to you throughout the day. Continue reading MyCurator Content Curation Software for WordPress
Why would I want to post other peoples articles when I have so much content already – my product descriptions, sale pages and reviews? These are the key pages that I want indexed high in the search engines too.
First off, you need to stand out from your competitors, and having some interesting, relevant content besides your product information can make your site more engaging for your customers. In addition, content that is not just about your products can help you establish some authority in your product niche. Not only do your customers see that you are keeping up with the relevant news, trends and ideas. The search engines also like to see this broader content. Continue reading How will Content Curation Grow my Ecommerce site?
With high hopes, you launch your client’s new website, as well as connecting them up socially on twitter, Facebook and Google+. And then, nothing happens! That client that mapped out a schedule of content posts with great enthusiasm hasn’t done a thing. Their blog, and all of the downstream networks like twitter and facebook, just languish. It may not be a “no time” issue. For many business people, starting from a blank page to write content is daunting! Continue reading How do you keep your Client’s new Website Growing with Fresh Content?
Why should I be sending my visitors away to another site by curating their content? That seems like a quick way to shrink my readership!
That is the question I most often hear from bloggers looking into content curation. Frankly, it is a risk, because if you don’t do your curation well, that may well be what happens. The key though is to treat your curation with the same creativity and focus that you would your original writings. Continue reading How does Content Curation Help my Blog Grow?
As a small business, I’m sure you are finding that having a strong presence on the web is becoming ever more important. Especially with the rise of mobile phone technology, customers can look for your service or product when they are ready to make a purchase. If they don’t find you in their search, or hear about you in their social networks, you lose the sale.
One of the best and safest ways to get your small business website noticed by search engines is to provide regular, quality content on your site. Above and beyond your product or service descriptions and white papers, this also means a variety of news and information that are relevant to your customers. This is called Content Marketing, and it is becoming the key focus of marketing for businesses big and small. Content curation is a key part of this effort, and focuses on finding articles and information related to your business that provide value to your clients. Continue reading How does Content Curation get my Small Business Found on the Web?
Content curation can be a great way to overcome ‘content famine’ on your site! View our Reno Tahoe WordCamp Presentation that covers the elements of content curation and how its regular practice can build content for your site. An even bigger benefit is that regular content curation can lead you to feel more comfortable or become better at writing your own posts and articles from scratch.
Think of content curation as a self study course in writing. Here are the key elements from the presentation:
- Disciplined, regular discovery of articles, authors and writing examples
- Start with ‘reactions’ to practice writing your opinions and ideas
- Expand to longer comments and opinions as you gain confidence
- Feedback from your community and the wider web to judge progress
- Curation can lead to more and better original content for your blog or site
You can view just the slides at Slideshare.net
So what does Google think about Content Curation? The video below is by Matt Cutts, a leading technologist on Google’s search engine team. If you are doing any curation, you really should view it. Continue reading Google’s Matt Cutts on the SEO Impact of Curation
As content curation and aggregation grow, questions about legality, ethics, copyright and fair use continue to swirl about it. Is content curation plagiarism? Is content aggregation stealing? These and other headlines testify to the murkiness surrounding curation and aggregation on the web. I think this is fundamentally due to the disruptive nature of curation and aggregation on physical media.