This is a nicely written, fun article on a question that everyone has to answer if they are going to be doing content curation – why should I send people who come to my site elsewhere with an attribution link? Its a natural reaction, but as Andrew points out in the article, you are never going to control your visitors, especially when its just a click to move on and not even any physical effort.
There are some lines you can draw though. Do you curate from your direct competitors? Do you stick tightly to your focus, or throw in a few whimsical posts? Do you build your case, or throw in some posts from the completely opposite viewpoint? These are also decisions you need to make as a curator. You may find that your views change over time too.
People used to come into my sandwich shop craving pizza. I could see it in their eyes. They wanted melted mozzarella on a bed of tomato sauce with black olives, pepperoni and maybe just a touch of roasted […]