I’ve heard a lot of these in my contacts with clients and at WordCamps this year. This article brings the most common myths together in one place, with solid answers for all of them. Content Curation is not a short cut or a magic bullet. It takes some work. MyCurator can help, but it doesn’t do it all.
If you’ve spent any time in the content marketing space recently, you’re probably well aware that content curation is a major topic of conversation. It appears that most people fall into one of two camps: either you’re totally gung-ho about content curation or you think content curation is killing the industry.
View Original at upcontent.com
This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly. It gives nice insight into how it feels to have your work copied without attribution. Worth a read and has some tips to re-iterate good practices at the end.
In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .
You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.
View Original at spinsucks.com
This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation. I like her focus on inserting yourself into conversations rather than just posting content.
MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success. Read her articles for some fresh ideas. Do you think it helps your curation process?
To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:
If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?
Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.
View Original at blog.hootsuite.com
As a blogger, you may think you are generating enough content. As this article points out though, content curation adds a new element to your work. It allows you to “offer your reader the world and a broader information experience.” MyCurator it makes it easy to begin curation on your WordPress blog. And our Notebooks capability allow you to save up interesting articles for more complex curations or as source information for your original content.
Content curation has been around for a while, but many bloggers, including book marketers, don’t realize the advantages or benefits it offers.
This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically to content marketing.
View Original at 4rvreading-writingnewsletter.blogspot.com
As the snippet below says, this author shows you examples of content you can create for your small business site. I like the article because it shows a broad range of content possibilities. Also it covers all the bases, from curation to some simple to do content creation. MyCurator can help with all of these ideas, and our Notebooks feature can help you gather information for a round-up post of many articles.
I’m sure that by now you know the benefits of content marketing. But, if you run a small business, probably the last thing you want to do is focus on creating great content right? And creating content is only one piece of the content marketing puzzle.
I’ll show you several examples of content that you can create for your small business with almost zero writing from your part and almost no money (your time costs so there’s no such thing as zero cost).
View Original at www.trafficsorcerer.com
This article did a good job with graphics to get across the basic points of content curation. Also review the checklist at the end. MyCurator can help you with all of the key items.
To understand the role of a content curator, let’s curate a quote from Mashable (a digital platform built almost entirely on curated content) that compares it to “that person at the beach with the metal detector, surfacing items and relics of perceived value.”
View Original at www.verticalmeasures.com
For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information. This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.
Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge. Maybe have some of your key people write articles for your site about areas of their expertise. Maybe you can post excerpts of studies or white papers you write. MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!
Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.
View Original at blog.hubspot.com
The basics of why you should be using content curation. It takes focus, work and time, but these four outcomes are achievable. MyCurator is the WordPress plugin that will help you get there.
- Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
- Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
- Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
- Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
View Original at slice.international
This is a look at the future of video curation. As the author points out, video is much harder to curate by computer than text. Machine recognition of video is very limited at the cost point of a typical small business. MyCurator uses Google Alerts with a Video source, tapping into Google’s capabilities to identify video for your keywords.
While I have no doubt that computers will get better at identifying video over time. It is the human skill of curation that makes the difference for most audiences, just as it is for articles. The quote from the article below is a nice summary of this view.
How great is the value of being served vs being surprised . This is of course personal, but I think we are about to be fed up with being served what we are expected to want to read and will see more value in being surprised, challenged and emotionally engaged in new ways.
View Original at www.4rfv.com
This article is a nice list of items to keep in mind for 2016. Using MyCurator will help you keep up with your content curation, but there are a host of other things to think about in becoming a good curator. Some of the items discussed here may help you fill in some gaps in your curation practice.
Being a source of excellent content is one way to differentiate yourself from the rest. You’ll be seen as someone who people can rely on for good quality content, where people will not hesitate to re-share your links and give outstanding recommendations.
View Original at thedrilldown.com