This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation. I like her focus on inserting yourself into conversations rather than just posting content.
MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success. Read her articles for some fresh ideas. Do you think it helps your curation process?
To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:
If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?
Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.
View Original at blog.hootsuite.com
For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information. This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.
Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge. Maybe have some of your key people write articles for your site about areas of their expertise. Maybe you can post excerpts of studies or white papers you write. MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!
Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.
View Original at blog.hubspot.com
Generating content for your site is just the first step in building traffic with Content Curation. You know you need to also broadcast to social media that you have new content, whether it is curated or not. This article also makes a great case to add some bookmarking sites to your outreach program. Continue reading Reach a Larger Audience with your Content Curation Using Bookmarking Sites
One of the best sources of curated articles will be influencers in your industry. These are people whose work and opinions and articles are respected and shared. Finding and sharing the articles from influencers can be a great source for your curation efforts. Continue reading Discover and Follow Influencers in Your Industry
With the rise of content curation, you are seeing the same articles appearing over and over. It just doesn’t help your readers to bring them the same articles they see at many other sites or in their twitter stream. So how do you find those interesting, unknown articles, sites and writers? Continue reading Discovering “Outside the Box” Content for Curation to your Blog