This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation. I like her focus on inserting yourself into conversations rather than just posting content.
MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success. Read her articles for some fresh ideas. Do you think it helps your curation process?
To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:
If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?
Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.
View Original at blog.hootsuite.com
The basics of why you should be using content curation. It takes focus, work and time, but these four outcomes are achievable. MyCurator is the WordPress plugin that will help you get there.
- Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
- Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
- Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
- Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
View Original at slice.international
LinkedIn can be a great marketing tool. These tips tell you how to get started with LinkedIn Groups. When you get to the stage where you are posting content, you can post your best curated articles that you’ve found with MyCurator.
As the “world’s largest professional network,” LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
LinkedIn groups are great for building brand awareness and engagement with your target audience. Below are 12 best practices for making them work as a marketing channel for your business.
View Original at www.clickz.com
One of the best sources of curated articles will be influencers in your industry. These are people whose work and opinions and articles are respected and shared. Finding and sharing the articles from influencers can be a great source for your curation efforts. Continue reading Discover and Follow Influencers in Your Industry
This is a post from back in 2009 by Rohit Bhargava about a new career/job classification called Content Curator. His job description ‘manifesto’ is quoted below. It certainly seems very prescient given how many companies are turning to content marketing, and curation, as part of their branding and advertising strategies.
I think most MyCurator clients are using curation as part of their business, blog or web strategy. I think content curation can be a great way for sole proprietors and small business owners to build content for their sites. Continue reading The Next Big Social Media Job Of The Future ?