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Content Curation

Killer Content Curation for Small Business

Imagine this: you’re a marketing manager tasked with increasing sales through digital channels. Your customer segments vary from VPs to mid-level managers. You have minimal resources for content creation and social media, but management expects a 30 percent increase […]

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For a small business, content curation can provide fresh content and help build your SEO.  As this article points out though, there are other sources of content at hand for your business.  You can go through old presentations, sales material and internal memos for interesting ideas for new content.  Use your staff as well as some of your best customers to find and create new content.  In some ways, you can look at it as curation not from the web but from the ‘offline’ sources in your firm, your suppliers and your customers.

Imagine this: you’re a marketing manager tasked with increasing sales through digital channels. Your customer segments vary from VPs to mid-level managers. You have minimal resources for content creation and social media, but management expects a 30 percent increase in traffic and leads each quarter.

Click here to view original web page at www.toprankblog.com