Content Curation

A great content curation example

Before most people have hit the “snooze” button on their alarm clocks, Michael Brendan Dougherty has surfed through nearly 3,000 pieces of content – articles, recaps, GIFs, memes, and blogs – to create his daily baseball newsletter,  The Slurve .

Dougherty, a political journalist who has appeared in The American Conservative, The Atlantic, and Slate, shifted to baseball in late March, claiming that the move “was irresistible as an alternative [to politics],” as it gave him the freedom to write […]

The Slurve is a curated newsletter focused on baseball.   As this article points out, it is the intense focus on filtering 1000’s of articles a day that sets it apart from so many baseball blogs and sites.  While most of you with business blogs or niche sites don’t have time for that amount of work, I think the article could provide inspiration for your  own curation efforts.

In fact, most business or niche sites don’t have that much material to sort through each week.  The key to being a good curator is focusing on identifying the gems from the slag, not just throwing out some content on a schedule.

Even if you just don’t have the time to become a great curator, sifting the web for your clients.  Posting just the best of what you do see, and then adding some of your own original content, is going to make a big difference for your site.

Dougherty believes that it’s his job to “separate the wheat from the chaff,” and he knows that most baseball fans “don’t have the time or inclination to sift through lots of junky or parochial content on the internet to find the best writing.” So, he does the hard work for them.

As such, Dougherty has “appointed himself editor of the baseball blogosphere.” By creating original content and curating everyone else’s work into one place, Dougherty is part of a change in how we think about content.