A provocative piece on content curation. Basically the point is that if you just ‘retweet’ articles onto your blog, you aren’t adding value to your clients or readers.
As I pointed out in my post on using Readable pages there are some examples where just gathering content is of value. If you have a very well defined and small niche for your business or your blog, it could be of value to just filter and post content. You could use MyCurator’s training feature to initially filter out the best articles, then use your own judgement to post the best of these. Even without your own comments or opinion, the filtering process will add some value to your readers or clients.
Even if you are adding some value by just filtering, why not take the next step and start to craft your own voice and authority? Just reacting to what you find is a great first step. Adding some comments and opinions will greatly add to the value of your curation. As the article points out, building your own authority will start to carry over to your business and its products too.
What do you think? I’d love to hear your views or experiences.
As a part of your digital marketing strategy, content curation can be an option, in order to diversify your content offering.
No doubt, content curation, done right, can keep your prospects and customers on your platform, while you actually chat about other webs’ interesting materials. However, I believe there is no added value in simply republishing an article you found interesting.
It’s almost like stealing and spamming combined.
You need to bring more to the materials you are citing, amplifying their message within a context that suits your business. Your customers need to feel like they got something more out of your curation process than by simply reading the original piece.