When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek […]
This is a great use of MyCurator, finding focused content in your expertise for an email campaign to your customers or subscribers.
Content curation works best when you focus on a single topic, like a certain aspect of your industry. Then, hunt down the best online resources related to your topic.
MyCurator allows you to set up topics, then train it to find only the content you find relevant. You can weed out 95% or more of the articles that normally appear in the alerts, news feeds and blogs that you would read. These hours of savings per day can then be used to focus on adding your insights, comments and opinions rather than reading hundreds of articles. This post by Rebekah Henson appeared originally at http://www.aweber.com/blog/email-marketing/curated-email-campaigns-that-entice-subscribers.htm
If you really believe that content curation is not just a buzzword but a marketing staple, you can also implement this idea in email marketing. Undoubtedly, a well planned email campaign can result in better conversions and generate repeat sales. It’s also an excellent way of collecting useful feedback […]
This article by Rachel on finding content is a great first step. Google alerts and Google reader are a must have for finding content. The problem is, they tend to bring back a huge amount of articles and information that isn’t related to the topics you are searching for. MyCurator starts here, by reading these sources of information for you, then filtering and refining them through its topics to bring back just a few articles each day. You control the topics and you train the relevance engine. This puts you in control of the content MyCurator finds, but saves you hours each day in weeding out the fluff.
Click here to view full article
(Photo credit: Wikipedia) Pinterest is likely to be the hottest social media platform for business marketers’next year. Despite the hype and the record-breaking growth rates, Pinterest is not ready for business marketers; the demographics are wrong, the categories are too consumer focused, and there are significant copyright and measurement […]
The MyCurator WordPress plugin was officially released today and may be downloaded for a free 30 day trial. MyCurator reads through 100s of articles from blogs, alerts and news feeds every day, finding just the few articles you’ve trained it to like. You can then automatically have the good articles posted to a specific category on your blog. You can also manually curate the best insights from the articles into your own blog posts.
MyCurator started as a hosted offering for businesses who provided targeted articles and insights to their customers to drive engagement and customer retention. As a WordPress plugin, MyCurator connects to the same cloud process that powers the hosted business sites. This allows MyCurator to maintain a low processing overhead on your blog or site.
Check our blog for articles found and posted by MyCurator
According to eMarketer , 85% of marketing professionals believe that establishing thought leadership is the key to content curation. While that may explain the explosion of new content on the Web, in our inboxes, and on social networks, the quality of self proclaimed thought leadership is suspect. Effective curators […]
Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. ‘The work ‘involves ‘sifting, sorting, arranging, and publishing information. ‘A content […]
On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. Curate content with the discretion of a fine wine collector. I love this “Dilbert” cartoon where the “digital media curation” professional […]
The Battle for Content: Curation vs Creation Posted by Pat Owings on Fri, May 11, 2012 @ 08:02 AM ‘ ‘ ‘ Guest Post by Dan Moyle Certified Inbound Marketing Specialist @DanMoyle’ In the world of inbound marketing, content is clearly king. With the recent updates from Google, content […]