Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.
Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule. Read more “How to Grow a New Business with Content Curation”
Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old? Read more “How to Explain Content Curation to a Five Year Old”
This article is by Ian Campbell at Business Transition Simplified. Ian has been a long time customer of MyCurator. He writes here about the importance of setting up an RSS system to provide a daily stream of articles about your industry, competition and economy.
Think of it as a business intelligence system providing important news without you having to search for it. MyCurator is a great tool for setting up this type of system. Its AI based training system will allow you to narrow in on the articles most important to you, weeding out up to 90% of off target and junk information.
Click on over to his site to read the article, and he also has a wealth of information about long term planning and valuation for your business.
A person who organizes and maintains an RSS System can be thought of as someone who generates their own individualized news funnel focused entirely on internet content related to one or more specific topics that person is interested in.
If you are a business owner, imagine automatically receiving a daily stream of articles in one summarized package that with little time commitment and little out of pocket cost will keep you and your management team up to date on things that may directly or indirectly impact your business, including – as you elect and organize:
- industry data, trends, and competitor news.
- industry specific and broad-based technological advances.
- ongoing business consolidation in your own industry(ies) and industries populated by suppliers to your business and its customers.
- the world and country-specific economies, central bank policies, government fiscal policies, regulatory policies, and government debt, and the financial markets.
One of the hardest tasks in curation is tracking down the original source of an image. Even if you start with the original source of an article, the images used in it may, and probably did not, originate with the same author.
To track down the original source, try using Google Image Search to find it. Its amazing how accurate it is in finding multiple copies of the image on the web. Unfortunately, it still takes a lot of digging to figure out which one is the original. The following steps will get you started.
Finally, if you can’t find the source, make sure you use a thumbnail. Using just a thumbnail, and not a larger or full size image, is good practice and seems to be a way to share an image without knowing where it is from.
- In Chrome, you can right click an image and choose Search Google for Images. Otherwise go to google image search and drag the image into the search box.
- A page will open with links to where that image is found. Scan for an obvious source for the image. Click on it and use the link to credit the image. If it is a stock photo site, you will often have to pay to use it.
- Many times you’ll have to dig deeper, click on the “view other sizes” link.
- A new page will open with photo links of where the image is found. Usually the largest image is where the original photo is held. Scroll over the top of the images to see the site info. You may have to click through a couple sites before finding the original source.
- Once you find it link properly.
I’ve heard a lot of these in my contacts with clients and at WordCamps this year. This article brings the most common myths together in one place, with solid answers for all of them. Content Curation is not a short cut or a magic bullet. It takes some work. MyCurator can help, but it doesn’t do it all.
If you’ve spent any time in the content marketing space recently, you’re probably well aware that content curation is a major topic of conversation. It appears that most people fall into one of two camps: either you’re totally gung-ho about content curation or you think content curation is killing the industry.
Akismet, Jetpack, Disqus, all of these big companies are utilizing the cloud to deliver services through a plugin. Can a small WordPress development shop even attempt this? Yes, you can, and it’s not that hard to do. Heavy volume processing, shared data across clients, AI and big data are just some of the services you can more easily deliver through the cloud. In the attached presentation I will cover some of the key concepts that you need to know to get started including:
- Identifying processing best delivered through cloud services
- Architecting a cloud service plugin
- Building a cloud service on Amazon with PHP/Apache
- Communication between your plugin and the Cloud Service
- Tips, volume metrics and other lessons learned in 4 years of supporting Artificial Intelligence and volume processing through a cloud service plugin
Here is the PDF Presentation: Deliver a Cloud Service through a plugin
This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly. It gives nice insight into how it feels to have your work copied without attribution. Worth a read and has some tips to re-iterate good practices at the end.
In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .
You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.
This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation. I like her focus on inserting yourself into conversations rather than just posting content.
MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success. Read her articles for some fresh ideas. Do you think it helps your curation process?
To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:
If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?
Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.