This is the most comprehensive article I’ve seen on the many varieties of content marketing. If you’ve been looking to expand your content marketing you will find a broad range of ideas here. All of them will also be complementary with using Content Curation and MyCurator.
How do you make sure that your brand and your products are not just being seen but are actually getting noticed by your target market?
The answer lies in creating a strong content marketing strategy. In our modern technology age, any business that doesn’t have a strong online presence through social media, websites, and podcasting will virtually go unnoticed.
Building a contenting marketing strategy isn’t as difficult as you might believe either.
View Original at www.podcasthowto.com
Simple and to the point. This article gives a reason to not be to ‘salesy’, and provides the basics of content curation.
Sales-only newsletters do not do much in terms of creating excitement about your newsletter. They can often turn people off from reading because they are overly pushy. It’s okay to want to sell books through your newsletter, and you should. However, there should also be other content inside the newsletter your readers may find interesting or engaging. In short, you need to create the perfect content cocktail. This “cocktail” of content should strike a balance between created content, curated content, and sales materials.
View Original at ooligan.pdx.edu
With MyCurator, you can curate content from any source. But what are the best sources? This simple article gives you a simple process to find great sources of content.
What is the right content? The Right Curated Content is content that is for the same target audience. So if you are targeting financial professionals, you want to find other material that is relevant for that audience. However, you do not wish to share content that is precisely in your field. You are the expert after all. You want to find content that is close to your area but not exactly.
View Original at www.digitalie.eu
This is a great article on duplicate content by Anna Kucirkova. The main takeaway is that pushing your original articles out to other, higher ranking sites is a good practice and not frowned on by Google.
The flip side is that if you build your site with other peoples content, that can be penalized by Google. Read the article as Anna makes some great points about how Google looks at content. And remember that MyCurator can help you curate without copying, as well as help you write your own original content using our Notebooks feature to reference multiple articles.
View Original at connexdigitalmarketing.com
Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.
Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.
View Original at www.shopify.com
MyCurator 3.3 and WordPress 5.0
This new version of MyCurator supports the new Gutenberg editor in WordPress 5.0. There are now 3 different ways that you can edit your curated posts! We will outline each below and how MyCurator will work with them.
Gutenberg Editor and Blocks
The new Gutenberg editor works with Blocks. In the MyCurator Options menu item, Basic tab, you will find a new option to “Create Gutenberg Blocks into Curated Posts?”. Checking this option will have MyCurator create Gutenberg blocks for the title, excerpt, attribution link and any embedded images whenever you [Make Live], [Quick] or auto-post. You can then edit these blocks.
Unfortunately, there is a bug in the Gutenberg editor such that when you use MyCurator Click-Copy (clicking on yellow highlighted paragraphs) the text is inserted but not actually saved. You need to press the spacebar or key in some text after the click copy to get Gutenberg to recognize the text.
Gutenberg Editor Classic Block
If you do not check the Save Gutenberg blocks option, when you [Make Live], use [Quick] or auto-post, the post created by MyCurator will be a Classic Block. Unfortunately, again there is a bug in WP 5.0 where the Click-Copy feature won’t insert the text at the cursor – it goes to the top of the block. To get around this for now, you can turn off Click-Copy (checkbox in upper right of saved page) and just copy and paste into the Classic Block.
Go Back to Classic Editor
If you don’t want to use the new editor, you can install the Classic Editor plugin and WordPress will operate like it always did. MyCurator will automatically check if the classic editor plugin is activated and if so will automatically use it when you [Make Live] from a training post.
Creating an online community is hugely rewarding, but ambitious. It’s a little like trying to light a fire – you must keep adding kindling as you go so it doesn’t peter out. The inception stage is particularly critical; no community website is born a roaring success. You must carefully and continually fuel discussions that will breed participation, before they take off on their own.
A steady supply of exclusive content is how you’ll provide value and earn loyal visitors. But continually producing new content is time-consuming. Through content curation, you can reduce the amount of content you need to create while still meeting the expectations of your emerging community. In this way, you can establish yourself as a trusted authority – and become more aware of developments in your industry along the way.
Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.
Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.
Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old?