This article did a good job with graphics to get across the basic points of content curation. Also review the checklist at the end. MyCurator can help you with all of the key items.
To understand the role of a content curator, let’s curate a quote from Mashable (a digital platform built almost entirely on curated content) that compares it to “that person at the beach with the metal detector, surfacing items and relics of perceived value.”
View Original at www.verticalmeasures.com
For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information. This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.
Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge. Maybe have some of your key people write articles for your site about areas of their expertise. Maybe you can post excerpts of studies or white papers you write. MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!
Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.
View Original at blog.hubspot.com
The basics of why you should be using content curation. It takes focus, work and time, but these four outcomes are achievable. MyCurator is the WordPress plugin that will help you get there.
- Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
- Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
- Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
- Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
View Original at slice.international
This is a look at the future of video curation. As the author points out, video is much harder to curate by computer than text. Machine recognition of video is very limited at the cost point of a typical small business. MyCurator uses Google Alerts with a Video source, tapping into Google’s capabilities to identify video for your keywords.
While I have no doubt that computers will get better at identifying video over time. It is the human skill of curation that makes the difference for most audiences, just as it is for articles. The quote from the article below is a nice summary of this view.
How great is the value of being served vs being surprised . This is of course personal, but I think we are about to be fed up with being served what we are expected to want to read and will see more value in being surprised, challenged and emotionally engaged in new ways.
View Original at www.4rfv.com
This article is a nice list of items to keep in mind for 2016. Using MyCurator will help you keep up with your content curation, but there are a host of other things to think about in becoming a good curator. Some of the items discussed here may help you fill in some gaps in your curation practice.
Being a source of excellent content is one way to differentiate yourself from the rest. You’ll be seen as someone who people can rely on for good quality content, where people will not hesitate to re-share your links and give outstanding recommendations.
View Original at thedrilldown.com
Great list of some top sites for content. Not all have RSS feeds for automated discovery with MyCurator. Our Get It tool will let you get specific articles though if you are browsing some of these sites on a regular basis.
Of course, you’ve probably already got at least a dozen sites you know and love, and those are a great start for curation. But they’re just a start. How about a suggested list of some of the most interesting, most shared, most useful sites online?
We’ve got you covered. With this roundup, you’ll never be short for great content to share.
View Original at blog.scoop.it
This article describes a lot of great tools to round out your content marketing. I’m interested in the image and graphic oriented tools Curalate and Pikto. Many of these tools will be great additions to working with MyCurator, which they also mention!
The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills.
View Original at blog.thesocialms.com
This is a great list of myths that I still hear all the time. Browsing through them periodically helps keep you on track with content curation, and the tips the author provides are great. MyCurator helps you find and prepare content for curation, but leaves it up to you to add the final ingredient, the human touch.
“Curation can bring a lot of value when it has the human touch.” —Kimberley Castleberry
Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.
View Original at www.marketingprofs.com
A lot of great tips on finding relevant content for your audience. Saving some articles into your MyCurator Notebooks will allow you to refer to a broad range of articles when you go to create a post. As shown in this article, embedding lots of relevant snippets of content can be very effective. With MyCurator you can select relevant content from a broad range of articles easily and quickly.
As a marketer, one of your greatest challenges is to continuously come up with great content that resonates with your audience — whether you’re writing blog posts, email campaigns and newsletter copy, marketing page messages, or social media updates. When you feel like your main job is to always be producing new content, it’s easy to forget to stop and listen to the people for whom you’re creating it.
View Original at www.business2community.com
LinkedIn can be a great marketing tool. These tips tell you how to get started with LinkedIn Groups. When you get to the stage where you are posting content, you can post your best curated articles that you’ve found with MyCurator.
As the “world’s largest professional network,” LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
LinkedIn groups are great for building brand awareness and engagement with your target audience. Below are 12 best practices for making them work as a marketing channel for your business.
View Original at www.clickz.com