Category: Articles

Why Content Curation Can Help Establish a Community Website

Post author By Mark
Post date July 12, 2018

Creating an online community is hugely rewarding, but ambitious. It’s a little like trying to light a fire – you must keep adding kindling as you go so it doesn’t peter out. The inception stage is particularly critical; no community website is born a roaring success. You must carefully and continually fuel discussions that will breed participation, before they take off on their own.

A steady supply of exclusive content is how you’ll provide value and earn loyal visitors. But continually producing new content is time-consuming. Through content curation, you can reduce the amount of content you need to create while still meeting the expectations of your emerging community. In this way, you can establish yourself as a trusted authority – and become more aware of developments in your industry along the way.

Articles Content Curation

How to Grow a New Business with Content Curation

Post author By Mark
Post date February 14, 2018

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.

Tags business, content curation, marketing

Articles

How to Explain Content Curation to a Five Year Old

Post author By Mark
Post date June 29, 2017

Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old?

Tags business, content curation, marketing

Articles Content Curation How To

I’m so busy with my business, how can I get content on my site?

Post author By Mark
Post date March 18, 2017
1 Comment on I’m so busy with my business, how can I get content on my site?

I gave this presentation at WordCamp Atlanta March 2017. Content curation is a great starting point for busy business people to get started with writing on their site.

Content Curation Atlanta

Articles

Delivering a Cloud Service through a plugin

Post author By Mark
Post date September 8, 2016

Akismet, Jetpack, Disqus, all of these big companies are utilizing the cloud to deliver services through a plugin. Can a small WordPress development shop even attempt this? Yes, you can, and it’s not that hard to do. Heavy volume processing, shared data across clients, AI and big data are just some of the services you can more easily deliver through the cloud. In the attached presentation I will cover some of the key concepts that you need to know to get started including:

Identifying processing best delivered through cloud services
Architecting a cloud service plugin
Building a cloud service on Amazon with PHP/Apache
Communication between your plugin and the Cloud Service
Tips, volume metrics and other lessons learned in 4 years of supporting Artificial Intelligence and volume processing through a cloud service plugin

Here is the PDF Presentation: Deliver a Cloud Service through a plugin

Articles MyCurator

MyCurator Content Curation Software for WordPress

Post author By Mark
Post date January 23, 2014

MyCurator is powerful corporate level software brought to you as a plugin. It uses a cloud process to perform intensive AI processing and article classification. This allows MyCurator to maintain a low processing overhead on your site. The software works tirelessly in the background delivering a pipeline of interesting, usable content to you throughout the day.

Articles

How will Content Curation Grow my Ecommerce site?

Post author By Mark
Post date November 19, 2013

Monopol-e-Commerce Image by http://www.flickr.com/photos/danielbroche/

Why would I want to post other peoples articles when I have so much content already – my product descriptions, sale pages and reviews? These are the key pages that I want indexed high in the search engines too.

First off, you need to stand out from your competitors, and having some interesting, relevant content besides your product information can make your site more engaging for your customers. In addition, content that is not just about your products can help you establish some authority in your product niche. Not only do your customers see that you are keeping up with the relevant news, trends and ideas. The search engines also like to see this broader content.

Articles

How do you keep your Client’s new Website Growing with Fresh Content?

Post author By Mark
Post date October 24, 2013

With high hopes, you launch your client’s new website, as well as connecting them up socially on twitter, Facebook and Google+. And then, nothing happens! That client that mapped out a schedule of content posts with great enthusiasm hasn’t done a thing. Their blog, and all of the downstream networks like twitter and facebook, just languish. It may not be a “no time” issue. For many business people, starting from a blank page to write content is daunting!

Articles

How does Content Curation Help my Blog Grow?

Post author By Mark
Post date October 17, 2013
2 Comments on How does Content Curation Help my Blog Grow?

Why should I be sending my visitors away to another site by curating their content? That seems like a quick way to shrink my readership!

That is the question I most often hear from bloggers looking into content curation. Frankly, it is a risk, because if you don’t do your curation well, that may well be what happens. The key though is to treat your curation with the same creativity and focus that you would your original writings.

Articles

How does Content Curation get my Small Business Found on the Web?

Post author By Mark
Post date October 10, 2013

As a small business, I’m sure you are finding that having a strong presence on the web is becoming ever more important. Especially with the rise of mobile phone technology, customers can look for your service or product when they are ready to make a purchase. If they don’t find you in their search, or hear about you in their social networks, you lose the sale.

One of the best and safest ways to get your small business website noticed by search engines is to provide regular, quality content on your site. Above and beyond your product or service descriptions and white papers, this also means a variety of news and information that are relevant to your customers. This is called Content Marketing, and it is becoming the key focus of marketing for businesses big and small. Content curation is a key part of this effort, and focuses on finding articles and information related to your business that provide value to your clients.