Category: Content Curation

The A-Z of Content Marketing: 12+ Strategies & Channels

Post author By Mark
Post date January 26, 2021

This is the most comprehensive article I’ve seen on the many varieties of content marketing. If you’ve been looking to expand your content marketing you will find a broad range of ideas here. All of them will also be complementary with using Content Curation and MyCurator.

How do you make sure that your brand and your products are not just being seen but are actually getting noticed by your target market?
The answer lies in creating a strong content marketing strategy. In our modern technology age, any business that doesn’t have a strong online presence through social media, websites, and podcasting will virtually go unnoticed.
Building a contenting marketing strategy isn’t as difficult as you might believe either.

View Original at www.podcasthowto.com

Tags business, content, marketing

Content Curation

The Perfect Content Cocktail: Newsletter Curation & Creation

Post author By Mark
Post date October 27, 2020

Simple and to the point. This article gives a reason to not be to ‘salesy’, and provides the basics of content curation.

Sales-only newsletters do not do much in terms of creating excitement about your newsletter. They can often turn people off from reading because they are overly pushy. It’s okay to want to sell books through your newsletter, and you should. However, there should also be other content inside the newsletter your readers may find interesting or engaging. In short, you need to create the perfect content cocktail. This “cocktail” of content should strike a balance between created content, curated content, and sales materials.

View Original at ooligan.pdx.edu

Tags content, content curation

Content Curation

Curated Content – how to find it

Post author By Mark
Post date October 17, 2019

With MyCurator, you can curate content from any source. But what are the best sources? This simple article gives you a simple process to find great sources of content.

What is the right content? The Right Curated Content is content that is for the same target audience. So if you are targeting financial professionals, you want to find other material that is relevant for that audience. However, you do not wish to share content that is precisely in your field. You are the expert after all. You want to find content that is close to your area but not exactly.

View Original at www.digitalie.eu

Tags business, content, content curation

Content Curation

Does Google Penalize Duplicate Content? The Definitive Answer

Post author By Mark
Post date March 15, 2019

This is a great article on duplicate content by Anna Kucirkova. The main takeaway is that pushing your original articles out to other, higher ranking sites is a good practice and not frowned on by Google.

The flip side is that if you build your site with other peoples content, that can be penalized by Google. Read the article as Anna makes some great points about how Google looks at content. And remember that MyCurator can help you curate without copying, as well as help you write your own original content using our Notebooks feature to reference multiple articles.

View Original at connexdigitalmarketing.com

Tags content

Content Curation

How to Grow Your Ecommerce Business With Content Curation

Post author By Mark
Post date March 11, 2019

Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.

View Original at www.shopify.com

Tags business, content, content curation, marketing

Articles Content Curation

Why Content Curation Can Help Establish a Community Website

Post author By Mark
Post date July 12, 2018

Creating an online community is hugely rewarding, but ambitious. It’s a little like trying to light a fire – you must keep adding kindling as you go so it doesn’t peter out. The inception stage is particularly critical; no community website is born a roaring success. You must carefully and continually fuel discussions that will breed participation, before they take off on their own.

A steady supply of exclusive content is how you’ll provide value and earn loyal visitors. But continually producing new content is time-consuming. Through content curation, you can reduce the amount of content you need to create while still meeting the expectations of your emerging community. In this way, you can establish yourself as a trusted authority – and become more aware of developments in your industry along the way.

Articles Content Curation

How to Grow a New Business with Content Curation

Post author By Mark
Post date February 14, 2018

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.

Tags business, content curation, marketing

Articles Content Curation How To

I’m so busy with my business, how can I get content on my site?

Post author By Mark
Post date March 18, 2017
1 Comment on I’m so busy with my business, how can I get content on my site?

I gave this presentation at WordCamp Atlanta March 2017. Content curation is a great starting point for busy business people to get started with writing on their site.

Content Curation Atlanta

Content Curation

RSS Systems: Your Own Business Intelligence System!

Post author By Mark
Post date March 16, 2017

RSS Systems: For Many Business Owners and Advisors an Unexploited Opportunity!

This article is by Ian Campbell at Business Transition Simplified. Ian has been a long time customer of MyCurator. He writes here about the importance of setting up an RSS system to provide a daily stream of articles about your industry, competition and economy.

Think of it as a business intelligence system providing important news without you having to search for it. MyCurator is a great tool for setting up this type of system. Its AI based training system will allow you to narrow in on the articles most important to you, weeding out up to 90% of off target and junk information.

Click on over to his site to read the article, and he also has a wealth of information about long term planning and valuation for your business.

A person who organizes and maintains an RSS System can be thought of as someone who generates their own individualized news funnel focused entirely on internet content related to one or more specific topics that person is interested in.
If you are a business owner, imagine automatically receiving a daily stream of articles in one summarized package that with little time commitment and little out of pocket cost will keep you and your management team up to date on things that may directly or indirectly impact your business, including – as you elect and organize:
industry data, trends, and competitor news.
industry specific and broad-based technological advances.
ongoing business consolidation in your own industry(ies) and industries populated by suppliers to your business and its customers.
the world and country-specific economies, central bank policies, government fiscal policies, regulatory policies, and government debt, and the financial markets.

View Original at www.businesstransitionsimplified.com

Tags business, content

Content Curation How To

Using Google Image Search to Find Original Source

Post author By Mark
Post date February 2, 2017

One of the hardest tasks in curation is tracking down the original source of an image. Even if you start with the original source of an article, the images used in it may, and probably did not, originate with the same author.

To track down the original source, try using Google Image Search to find it. Its amazing how accurate it is in finding multiple copies of the image on the web. Unfortunately, it still takes a lot of digging to figure out which one is the original. The following steps will get you started.

Finally, if you can’t find the source, make sure you use a thumbnail. Using just a thumbnail, and not a larger or full size image, is good practice and seems to be a way to share an image without knowing where it is from.

In Chrome, you can right click an image and choose Search Google for Images. Otherwise go to google image search and drag the image into the search box.
A page will open with links to where that image is found. Scan for an obvious source for the image. Click on it and use the link to credit the image. If it is a stock photo site, you will often have to pay to use it.
Many times you’ll have to dig deeper, click on the “view other sizes” link.
A new page will open with photo links of where the image is found. Usually the largest image is where the original photo is held. Scroll over the top of the images to see the site info. You may have to click through a couple sites before finding the original source.
Once you find it link properly.

Tags Image