On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. Curate content with the discretion of a fine wine collector. I love this “Dilbert” cartoon where the “digital media curation” professional […]
The Battle for Content: Curation vs Creation Posted by Pat Owings on Fri, May 11, 2012 @ 08:02 AM ‘ ‘ ‘ Guest Post by Dan Moyle Certified Inbound Marketing Specialist @DanMoyle’ In the world of inbound marketing, content is clearly king. With the recent updates from Google, content […]
Content curation programs run the’gamut’from’ Intel’s employee-curated digital magazine to the lone tweeter sharing content on a specific topic. Way back in 2009, Ogilvy SVP Rohit Bhargava wrote the ‘ Manifesto for the Content Curator ,’ defining this newly-coined role as ‘someone who continually finds, groups, organizes and shares […]
We all want it’that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently. That may sound like a fairly easy thing to do’ just hire a bunch of writers and start publishing .
‘Content marketing’ has become the new mantra for brand marketers ‘ people everywhere are trying to come up with viral marketing sensations like the’ Old Spice Man ‘to reinvigorate tired brands.’I attended the’ Content Marketing Conference ‘this week, where the focus was adaptation to a new marketing paradigm that […]