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Content Curation

5 Reasons Pinterest is a Must for Business Marketers

(Photo credit: Wikipedia) Pinterest is likely to be the hottest social media platform for business marketers’next year. Despite the hype and the record-breaking growth rates, Pinterest is not ready for business marketers; the demographics are wrong, the categories are too consumer focused, and there are significant copyright and measurement […]

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Content Curation

Too Many ‘Thought Leaders’ Spoil Content Curation

According to eMarketer , 85% of marketing professionals believe that establishing thought leadership is the key to content curation. While that may explain the explosion of new content on the Web, in our inboxes, and on social networks, the quality of self proclaimed thought leadership is suspect. Effective curators […]

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Content Curation

Content Curation Primer

Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. ‘The work ‘involves ‘sifting, sorting, arranging, and publishing information. ‘A content […]

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Content Curation

Guidelines for Smart Content Curation

On May 8, I delivered a Meet Content webinar about effective content curation for higher ed. This post captures many of the insights I shared in that session. Curate content with the discretion of a fine wine collector. I love this “Dilbert” cartoon where the “digital media curation” professional […]

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Content Curation

The Battle for Content: Curation vs Creation

The Battle for Content: Curation vs Creation Posted by Pat Owings on Fri, May 11, 2012 @ 08:02 AM ‘ ‘ ‘ Guest Post by Dan Moyle Certified Inbound Marketing Specialist @DanMoyle’ In the world of inbound marketing, content is clearly king. With the recent updates from Google, content […]

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Content Curation

Most Marketers On Board with Content Curation

Content curation programs run the’gamut’from’ Intel’s employee-curated digital magazine to the lone tweeter sharing content on a specific topic. Way back in 2009, Ogilvy SVP Rohit Bhargava wrote the ‘ Manifesto for the Content Curator ,’ defining this newly-coined role as ‘someone who continually finds, groups, organizes and shares […]

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Content Curation

How Content Curation Can Improve Your Search Rankings

We all want it’that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently. That may sound like a fairly easy thing to do’ just hire a bunch of writers and start publishing .

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Content Curation

Should SMBs Get Into Content Marketing?

‘Content marketing’ has become the new mantra for brand marketers ‘ people everywhere are trying to come up with viral marketing sensations like the’ Old Spice Man ‘to reinvigorate tired brands.’I attended the’ Content Marketing Conference ‘this week, where the focus was adaptation to a new marketing paradigm that […]

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