Categories
Content Curation

Content Curation’s Next Innovation Cycle Will be Interesting

This is a look at the future of video curation.  As the author points out, video is much harder to curate by computer than text.  Machine recognition of video is very limited at the cost point of a typical small business.  MyCurator uses Google Alerts with a Video source, tapping into Google’s capabilities to identify video for your keywords.

While I have no doubt that computers will get better at identifying video over time.  It is the human skill of curation that makes the difference for most audiences, just as it is for articles.  The quote from the article below is a nice summary of this view.

How great is the value of being served vs being surprised . This is of course personal, but I think we are about to be fed up with being served what we are expected to want to read and will see more value in being surprised, challenged and emotionally engaged in new ways.