13 successful entrepreneurs provide their best tip on increasing traffic to your site. As you might expect, they almost all focus on content, especially if you want ethical techniques as the title of the article suggests.
What I found most interesting is how many focused on longevity and perseverance. Content is not a short term fix. It takes months and years to build up a body of quality content. Especially if you want that content to be both focused on your business interests yet wide-ranging to bring in the long-tail searches.
I’ve found this to be true on our Target Info site. After more than a year of roughly twice weekly posting, I am finding that organic search is overtaking referral traffic, slowly but surely. I also find that older articles will suddenly show up in search clicks as they become germane to a recent trend. I think it takes a body of work for Google to use its machine learning techniques to accurately characterize your site. But once it does, and finds that it is staying active with content, you will start seeing results.
If you have a product you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you’re running an e-commerce operation.
We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites.