For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information. This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.
Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge. Maybe have some of your key people write articles for your site about areas of their expertise. Maybe you can post excerpts of studies or white papers you write. MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!
Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.
Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.