This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly. It gives nice insight into how it feels to have your work copied without attribution. Worth a read and has some tips to re-iterate good practices at the end.
In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .
You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.