The questions from Ponn Sabra are a great checklist for curated content. MyCurator can find and help you curate a lot of articles, but it is up to you to make sure they meet your audience needs.
Just remember: It’s not enough to simply care about your audience. You’ll also have to interact with them. You have to be visible. You’ll want them to see you everyday on your blog, on social media, or in forums. And a little less often than that, you’ll want them to see you in their inboxes, too.
- What is on my audiences’ minds?
- What are they excited about?
- What are they interested in?
- What sorts of challenges do they face? Can I relate to these challenges?