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Content Curation

How to Write Interesting Content for a “Boring” Topic

If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience. The secret to making so-called boring source material work is almost shocking in its simplicity. It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections. All of that is very useful in creating compelling content — I’d even say it’s all required — […]

I found this a great article on thinking about writing new content.  While not specifically about curation, I think one of the main points of doing curation is to help expand your ideas and abilities to write new content.  Reading a bunch of articles each day on a specific niche helps fuel some creative ideas.

If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience. The secret to making so-called boring source material work is almost shocking in its simplicity. It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections. All of that is very useful in creating compelling content — I’d even say it’s all required — but the essence of “interestingness” stems from one basic content commandment: Always ask the right questions.