This is an interesting look at how big brands are approaching content marketing. Curation is a big part of this strategy, as the quotes on Mint.com and Pepsi highlight. Like Pepsi, MyCurator uses AI based algorithms that let you train the software to find relevant content. Using MyCurator to find and curate the content that is insightful and interesting to your community or clients will provide tremendous benefits in building engagement and traffic.
For example, the personal finance tool Mint.com, supplements their services with a personal finance blog. Covering everything from office organization to credit advice, Mint’s editorial content was one of their primary drivers of user acquisition en route to a $250M+ acquisition.
Leading content marketers such as Pepsi are leveraging technology to source, curate and present content in new, immersive experiences. Merging its decades old commitment to entertainment with the newest social and curation technology, Pepsi created Pepsi Pulse, a realtime, multimedia platform showcasing trending news in pop culture now. Using algorithms to surface and add contextual relevance to raw content, Pepsi Pulse is a window into the top entertainment stories each day, reminding audiences that Pepsi and pop culture are synonymous.