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Content Curation

How do Google Updates Affect Content Curation?

We’ve seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with Pandas, Penguins and penalties.

An in-depth session at SES San Francisco 2013, Recovering from Penalties, Penguin, and Panda, looked at the types of Google penalties and algorithm updates that can impact your site, why your site may have been affected, and how to recover.

The session featured Stone Temple Consulting President Eric Enge ( @stonetemple ) along with two […]

This is a great round-up of some of the sessions at a large Search Engine conference on the impact of Google SEO changes.  Jessica Lee at searchenginewatch.com has pulled together some of the key points from several sessions that are important to anyone looking to build traffic for their site (who isn’t?).

For curators, I think the key take-away is about your content.  As in the quote below, you really can’t get much SEO boost if your curated content is not adding value.  Rehashing the same topics, using the same content, is easy to spot, not only by Google but also by visitors to your sites.

I also found it interesting that you need to think like a Search Engine to understand these updates.  As you curate your content, maybe do a check of the existing content available through search first.

Use the Incognito browsing option so Google doesn’t just show you what your ‘profile’ might want.  Search for some of the keywords in your article.  Look through the resulting content and see if its all about the same as what you are writing about.  If so, then maybe you need to take a different viewpoint or approach to the content.

When you’re creating content, think about the idea of “sameness,” he said. You really can’t write anything new about certain topics like “making French toast,” for example.

So think about how you’re adding value by asking if what’s being written on the topic is something unique from what’s in the results for that query. If not, it’s bad for Google’s search product and this is the primary reason Panda exists.

The article also has some useful tips on link building and how to get rid of unwanted links.