A great post outlining the fundamentals of content curation for business, with a focus on deciding whether it works for your business. For complex financial products marketing, content curation can help you stand out from the crowd and demonstrate your authority in spcific niche’s that your products compete. You can try out how it might work for your business with a trial site hosted by Target Info.
There’s no doubt that midway through 2012, one buzzword for marketers is curation. Some of us are still trying to wrap our heads around what exactly content curation is. How does it differ from content aggregation? Should it be a higher priority than building your own content?