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How to Grow a New Business with Content Curation

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule. Read more “How to Grow a New Business with Content Curation”

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How to Explain Content Curation to a Five Year…

Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old? Read more “How to Explain Content Curation to a Five Year Old”

RSS Systems: For Many Business Owners and Advisors an Unexploited Opportunity! Content Curation

RSS Systems: Your Own Business Intelligence System!

This article is by Ian Campbell at Business Transition Simplified.  Ian has been a long time customer of MyCurator.  He writes here about the importance of setting up an RSS system to provide a daily stream of articles about your industry, competition and economy.

Think of it as a business intelligence system providing important news without you having to search for it.  MyCurator is a great tool for setting up this type of system.  Its AI based training system will allow you to narrow in on the articles most important to you, weeding out up to 90% of off target and junk information.

Click on over to his site to read the article, and he also has a wealth of information about long term planning and valuation for your business.

A person who organizes and maintains an RSS System can be thought of as someone who generates their own individualized news funnel focused entirely on internet content related to one or more specific topics that person is interested in.

If you are a business owner, imagine automatically receiving a daily stream of articles in one summarized package that with little time commitment and little out of pocket cost will keep you and your management team up to date on things that may directly or indirectly impact your business, including – as you elect and organize:

  1. industry data, trends, and competitor news.
  2. industry specific and broad-based technological advances.
  3. ongoing business consolidation in your own industry(ies) and industries populated by suppliers to your business and its customers.
  4. the world and country-specific economies, central bank policies, government fiscal policies, regulatory policies, and government debt, and the financial markets.
How Lazy Content Curation Is Ruining Your Influencer Relationships Content Curation

How Lazy Content Curation Is Ruining Your Influencer Relationships

This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly.  It gives nice insight into how it feels to have your work copied without attribution.  Worth a read and has some tips to re-iterate good practices at the end.

In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .

You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.

Improve Your Content Curation Strategy with These 5 Tips Content Curation

Curate Content that Inserts You Into the Conversation

This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation.  I like her focus on inserting yourself into conversations rather than just posting content.

MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success.  Read her articles for some fresh ideas.  Do you think it helps your curation process?

To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:

If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?

Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.

How To Create Free Content For My Website: Small Business Owner Guide Content Curation

How To Create Free Content For My Website: Small…

As the snippet below says, this author shows you examples of content you can create for your small business site.  I like the article because it shows a broad range of content possibilities.  Also it covers all the bases, from curation to some simple to do content creation.  MyCurator can help with all of these ideas, and our Notebooks feature can help you gather information for a round-up post of many articles.

I’m sure that by now you know the benefits of content marketing. But, if you run a small business, probably the last thing you want to do is focus on creating great content right? And creating content is only one piece of the content marketing puzzle.

I’ll show you several examples of content that you can create for your small business with almost zero writing from your part and almost no money (your time costs so there’s no such thing as zero cost).

How a Knowledge Discovery Program Elevates Your Content Curation Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation

For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information.  This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.

Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge.  Maybe have some of your key people write articles for your site about areas of their expertise.  Maybe you can post excerpts of studies or white papers you write.  MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.

Why You Should Be Curating Content Content Curation

Why You Should Be Curating Content

The basics of why you should be using content curation.  It takes focus, work and time, but these four outcomes are achievable.  MyCurator is the WordPress plugin that will help you get there.

  • Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
  • Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
  • Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
  • Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
5 Ways to Differentiate Yourself as a Content Curator Content Curation

5 Ways to Differentiate Yourself as a Content Curator

This article is a nice list of items to keep in mind for 2016.  Using MyCurator will help you keep up with your content curation, but there are a host of other things to think about in becoming a good curator.  Some of the items discussed here may help you fill in some gaps in your curation practice.

Being a source of excellent content is one way to differentiate yourself from the rest. You’ll be seen as someone who people can rely on for good quality content, where people will not hesitate to re-share your links and give outstanding recommendations.

20 websites that publish terrific content to curate Content Curation

20 websites that publish terrific content to curate

Great list of some top sites for content.  Not all have RSS feeds for automated discovery with MyCurator.  Our Get It tool will let you get specific articles though if you are browsing some of these sites on a regular basis.

Of course, you’ve probably already got at least a dozen sites you know and love, and those are a great start for curation. But they’re just a start. How about a suggested list of some of the most interesting, most shared, most useful sites online?

We’ve got you covered. With this roundup, you’ll never be short for great content to share.