Tag: business

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Content Curation

The A-Z of Content Marketing: 12+ Strategies & Channels

The A-Z of Content Marketing: 12+ Strategies & Channels

This is the most comprehensive article I’ve seen on the many varieties of content marketing. If you’ve been looking to expand your content marketing you will find a broad range of ideas here. All of them will also be complementary with using Content Curation and MyCurator.

How do you make sure that your brand and your products are not just being seen but are actually getting noticed by your target market?

The answer lies in creating a strong content marketing strategy. In our modern technology age, any business that doesn’t have a strong online presence through social media, websites, and podcasting will virtually go unnoticed.

Building a contenting marketing strategy isn’t as difficult as you might believe either.

View Original at www.podcasthowto.com

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Content Curation

Curated Content – how to find it

Curated Content – how to find it

With MyCurator, you can curate content from any source. But what are the best sources? This simple article gives you a simple process to find great sources of content.

What is the right content? The Right Curated Content is content that is for the same target audience. So if you are targeting financial professionals, you want to find other material that is relevant for that audience. However, you do not wish to share content that is precisely in your field. You are the expert after all. You want to find content that is close to your area but not exactly.

View Original at www.digitalie.eu

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Content Curation

How to Grow Your Ecommerce Business With Content Curation

How to Grow Your Ecommerce Business With Content Curation

Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.

View Original at www.shopify.com

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Articles Content Curation

How to Grow a New Business with Content Curation

Credit Pixaby
Credit Pixaby

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.

Continue reading “How to Grow a New Business with Content Curation”

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Articles

How to Explain Content Curation to a Five Year Old

Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old?

Continue reading “How to Explain Content Curation to a Five Year Old”

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Content Curation

RSS Systems: Your Own Business Intelligence System!

RSS Systems: For Many Business Owners and Advisors an Unexploited Opportunity!

This article is by Ian Campbell at Business Transition Simplified.  Ian has been a long time customer of MyCurator.  He writes here about the importance of setting up an RSS system to provide a daily stream of articles about your industry, competition and economy.

Think of it as a business intelligence system providing important news without you having to search for it.  MyCurator is a great tool for setting up this type of system.  Its AI based training system will allow you to narrow in on the articles most important to you, weeding out up to 90% of off target and junk information.

Click on over to his site to read the article, and he also has a wealth of information about long term planning and valuation for your business.

A person who organizes and maintains an RSS System can be thought of as someone who generates their own individualized news funnel focused entirely on internet content related to one or more specific topics that person is interested in.

If you are a business owner, imagine automatically receiving a daily stream of articles in one summarized package that with little time commitment and little out of pocket cost will keep you and your management team up to date on things that may directly or indirectly impact your business, including – as you elect and organize:

  1. industry data, trends, and competitor news.
  2. industry specific and broad-based technological advances.
  3. ongoing business consolidation in your own industry(ies) and industries populated by suppliers to your business and its customers.
  4. the world and country-specific economies, central bank policies, government fiscal policies, regulatory policies, and government debt, and the financial markets.
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Content Curation

How Lazy Content Curation Is Ruining Your Influencer Relationships

How Lazy Content Curation Is Ruining Your Influencer Relationships
Image from Shutterstock.com

This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly.  It gives nice insight into how it feels to have your work copied without attribution.  Worth a read and has some tips to re-iterate good practices at the end.

In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .

You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.

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Content Curation

Curate Content that Inserts You Into the Conversation

Improve Your Content Curation Strategy with These 5 Tips

This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation.  I like her focus on inserting yourself into conversations rather than just posting content.

MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success.  Read her articles for some fresh ideas.  Do you think it helps your curation process?

To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:

If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?

Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.

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Content Curation

How To Create Free Content For My Website: Small Business Owner Guide

How To Create Free Content For My Website: Small Business Owner Guide

As the snippet below says, this author shows you examples of content you can create for your small business site.  I like the article because it shows a broad range of content possibilities.  Also it covers all the bases, from curation to some simple to do content creation.  MyCurator can help with all of these ideas, and our Notebooks feature can help you gather information for a round-up post of many articles.

I’m sure that by now you know the benefits of content marketing. But, if you run a small business, probably the last thing you want to do is focus on creating great content right? And creating content is only one piece of the content marketing puzzle.

I’ll show you several examples of content that you can create for your small business with almost zero writing from your part and almost no money (your time costs so there’s no such thing as zero cost).

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Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation

For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information.  This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.

Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge.  Maybe have some of your key people write articles for your site about areas of their expertise.  Maybe you can post excerpts of studies or white papers you write.  MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.