Content Curation

Your First Decision: Be a News Aggregator or a…

This article highlights a choice you need to make early – do you just aggregate news or do you curate content?  As the author points out, just aggregating news for an audience does work for some niches.  It can also work if you set out to build an aggregation site from day 1 and brand it that way consistently.  Trying to be Techmeme probably won’t work, but working in a well defined niche that you promote and market consistently, can be successful.

Content curation is probably the best way to go for most of us though.  Providing value through selectivity, filtering and your own comments is a compliment to your blog or site.  This author also reviews the key points of curation.

MyCurator is the best WordPress plugin for either path.  Its range of features allows you to do straight aggregation or focus on curation.

With sharing information, there are two paths to take – you can be a news aggregator or you can curate content. The key message here is you have to be consistent – no waffling between being a news aggregrator and a content curator. Pick one.

There are some outlets, like member associations, nonprofits and those that specifically brand themselves as such, where news aggregation works. For the rest of us, content curation is the better path.

6 Keys to a Content Marketing Strategy that Takes Less Time (But Still Attracts an Audience) Content Curation

6 Keys to Efficient Content Curation

A good introductory article to content curation.  Creating an efficient process is key to making it repeatable and consistent.  Using MyCurator rather than bookmarks and other tools makes for the most efficient process for your WordPress blog.  MyCurator provides all of the techniques and processes mentioned by the author in one complete package for your WordPress site.

Think about your friend who always has the best book or music recommendations. You trust she knows what you’d like, so you seek her out for advice. And when she has something to say, you listen.

What do you get out of it?

We’ve already mentioned that a reputation for sharing quality, relevant content can earn you trust among your audience of prospects.

It can also help you maintain a steady blog and social media presence without forcing you to write tons of new stuff every week.

Flickr Creative Commons image courtesy of Patrick Gage Kelley.

Content Curation

The Next Big Social Media Job Of The Future…

This is a post from back in 2009 by Rohit Bhargava about a new career/job classification called Content Curator.  His job description ‘manifesto’ is quoted below.  It certainly seems very prescient given how many companies are turning to content marketing, and curation, as part of their branding and advertising strategies.

I think most MyCurator clients are using curation as part of their business, blog or web strategy.  I think content curation can be a great way for sole proprietors and small business owners to build content for their sites. Read more “The Next Big Social Media Job Of The Future ?”

Why Content Curation and Crowdsourcing Will Change Everything Content Curation

Why Content Curation and Crowdsourcing Will Change Everything

Tom George of Internet Billboards wrote this interesting article on curation and crowdsourcing.  He looks at how the technology giants are moving to acquire and build into the crowd sourcing and curation space.

I’ve been thinking that Content Curation is a resolution of the paradox between too much content and the difficulty of writing your own content.  Its clear there is so much content on the web, as the posts below illustrate. Curation helps filter content for your readers or clients while at the same time building content for your site. Read more “Why Content Curation and Crowdsourcing Will Change Everything”