Simple and to the point. This article gives a reason to not be to ‘salesy’, and provides the basics of content curation.
Sales-only newsletters do not do much in terms of creating excitement about your newsletter. They can often turn people off from reading because they are overly pushy. It’s okay to want to sell books through your newsletter, and you should. However, there should also be other content inside the newsletter your readers may find interesting or engaging. In short, you need to create the perfect content cocktail. This “cocktail” of content should strike a balance between created content, curated content, and sales materials.
View Original at ooligan.pdx.edu