Tag: content curation

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Content Curation

The Perfect Content Cocktail: Newsletter Curation & Creation

The Perfect Content Cocktail: Newsletter Curation & Creation

Simple and to the point. This article gives a reason to not be to ‘salesy’, and provides the basics of content curation.

Sales-only newsletters do not do much in terms of creating excitement about your newsletter. They can often turn people off from reading because they are overly pushy. It’s okay to want to sell books through your newsletter, and you should. However, there should also be other content inside the newsletter your readers may find interesting or engaging. In short, you need to create the perfect content cocktail. This “cocktail” of content should strike a balance between created content, curated content, and sales materials.

View Original at ooligan.pdx.edu

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Content Curation

Curated Content – how to find it

Curated Content – how to find it

With MyCurator, you can curate content from any source. But what are the best sources? This simple article gives you a simple process to find great sources of content.

What is the right content? The Right Curated Content is content that is for the same target audience. So if you are targeting financial professionals, you want to find other material that is relevant for that audience. However, you do not wish to share content that is precisely in your field. You are the expert after all. You want to find content that is close to your area but not exactly.

View Original at www.digitalie.eu

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Content Curation

How to Grow Your Ecommerce Business With Content Curation

How to Grow Your Ecommerce Business With Content Curation

Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.

View Original at www.shopify.com

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Articles Content Curation

How to Grow a New Business with Content Curation

Credit Pixaby
Credit Pixaby

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.

Continue reading “How to Grow a New Business with Content Curation”

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Articles

How to Explain Content Curation to a Five Year Old

Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old?

Continue reading “How to Explain Content Curation to a Five Year Old”

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Content Curation

Common Myths about Content Curation

9 Common Misconceptions about Content Curation

I’ve heard a lot of these in my contacts with clients and at WordCamps this year.  This article brings the most common myths together in one place, with solid answers for all of them.  Content Curation is not a short cut or a magic bullet.  It takes some work.  MyCurator can help, but it doesn’t do it all.

If you’ve spent any time in the content marketing space recently, you’re probably well aware that content curation is a major topic of conversation. It appears that most people fall into one of two camps: either you’re totally gung-ho about content curation or you think content curation is killing the industry.

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Content Curation

How Lazy Content Curation Is Ruining Your Influencer Relationships

How Lazy Content Curation Is Ruining Your Influencer Relationships
Image from Shutterstock.com

This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly.  It gives nice insight into how it feels to have your work copied without attribution.  Worth a read and has some tips to re-iterate good practices at the end.

In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .

You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.

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Content Curation

Curate Content that Inserts You Into the Conversation

Improve Your Content Curation Strategy with These 5 Tips

This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation.  I like her focus on inserting yourself into conversations rather than just posting content.

MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success.  Read her articles for some fresh ideas.  Do you think it helps your curation process?

To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:

If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?

Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.

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Content Curation

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

As a blogger, you may think you are generating enough content.  As this article points out though, content curation adds a new element to your work.  It allows you to “offer your reader the world and a broader information experience.”   MyCurator it makes it easy to begin curation on your WordPress blog.  And our Notebooks capability allow you to save up interesting articles for more complex curations or as source information for your original content.

Content curation has been around for a while, but many bloggers, including book marketers, don’t realize the advantages or benefits it offers.

This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically to content marketing.

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Content Curation

How To Create Free Content For My Website: Small Business Owner Guide

How To Create Free Content For My Website: Small Business Owner Guide

As the snippet below says, this author shows you examples of content you can create for your small business site.  I like the article because it shows a broad range of content possibilities.  Also it covers all the bases, from curation to some simple to do content creation.  MyCurator can help with all of these ideas, and our Notebooks feature can help you gather information for a round-up post of many articles.

I’m sure that by now you know the benefits of content marketing. But, if you run a small business, probably the last thing you want to do is focus on creating great content right? And creating content is only one piece of the content marketing puzzle.

I’ll show you several examples of content that you can create for your small business with almost zero writing from your part and almost no money (your time costs so there’s no such thing as zero cost).