Why You Should Be Curating Content Content Curation

Why You Should Be Curating Content

The basics of why you should be using content curation.  It takes focus, work and time, but these four outcomes are achievable.  MyCurator is the WordPress plugin that will help you get there.

  • Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
  • Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
  • Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
  • Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
How to Curate Content Your Readers Will Love Content Curation

Content Curation’s Next Innovation Cycle Will be Interesting

This is a look at the future of video curation.  As the author points out, video is much harder to curate by computer than text.  Machine recognition of video is very limited at the cost point of a typical small business.  MyCurator uses Google Alerts with a Video source, tapping into Google’s capabilities to identify video for your keywords.

While I have no doubt that computers will get better at identifying video over time.  It is the human skill of curation that makes the difference for most audiences, just as it is for articles.  The quote from the article below is a nice summary of this view.

How great is the value of being served vs being surprised . This is of course personal, but I think we are about to be fed up with being served what we are expected to want to read and will see more value in being surprised, challenged and emotionally engaged in new ways.

20 websites that publish terrific content to curate Content Curation

20 websites that publish terrific content to curate

Great list of some top sites for content.  Not all have RSS feeds for automated discovery with MyCurator.  Our Get It tool will let you get specific articles though if you are browsing some of these sites on a regular basis.

Of course, you’ve probably already got at least a dozen sites you know and love, and those are a great start for curation. But they’re just a start. How about a suggested list of some of the most interesting, most shared, most useful sites online?

We’ve got you covered. With this roundup, you’ll never be short for great content to share.

12 Amazing Tools To Rock Your Content Marketing Content Curation

12 Amazing Tools To Rock Your Content Marketing

This article describes a lot of great tools to round out your content marketing.  I’m interested in the image and graphic oriented tools Curalate and Pikto.  Many of these tools will be great additions to working with MyCurator, which they also mention!

The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills.

10 Common Myths About Content Curation Content Curation

10 Common Myths About Content Curation

This is a great list of myths that I still hear all the time.  Browsing through them periodically helps keep you on track with content curation, and the tips the author provides are great.  MyCurator helps you find and prepare content for curation, but leaves it up to you to add the final ingredient, the human touch.

“Curation can bring a lot of value when it has the human touch.” —Kimberley Castleberry

Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.

View Original at www.marketingprofs.com

How to Curate Content Your Readers Will Love Content Curation

How to Curate Content Your Readers Will Love

The questions from Ponn Sabra are a great checklist for curated content.  MyCurator can find and help you curate a lot of articles, but it is up to you to make sure they meet your audience needs.

Just remember: It’s not enough to simply care about your audience. You’ll also have to interact with them. You have to be visible. You’ll want them to see you everyday on your blog, on social media, or in forums. And a little less often than that, you’ll want them to see you in their inboxes, too.

  • What is on my audiences’ minds?
  • What are they excited about?
  • What are they interested in?
  • What sorts of challenges do they face? Can I relate to these challenges?
Judging Content Curation From Your Crazy Aunt’s Attic to the Smithsonian Content Curation

Judging Content Curation From Your Crazy Aunt’s Attic to…

A different way of explaining good curation.  They use the metrics Amount, Cohesion, Breadth, Integrity and Extension with a great example of each.  Creative post on curation.  MyCurator provides you with the tools to meet each of these metrics in your own curation.

A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.

As my old calculus teacher likes to say, “You gotta know what you know, and know what you don’t know.” There are several factors to consider when trying to understand where you fall on the content curation spectrum.

View Original at saleamp.com

The 4 Biggest Content Curation Mistakes And How To Avoid Them Content Curation

The 4 Biggest Content Curation Mistakes And How To…

 

This is a must read if you are starting curation.  It is so easy to think that shortcuts such as automation or just posting excerpts with links, will yield benefits to your site.  That might happen in the short term, but eventually Google catches on and it quits working.  If you don’t link to the original article, or publish the whole article on your site, it can get worse – we have had clients that received cease and desist orders from other sites and threatened with fines.  MyCurator is a great tool for helping you find valuable content quickly, making it easy to review and then publish the best pieces for your site.  But it is just a tool and must be used as part of a content marketing program where you provide ideas, insights and information for the visitors to your site, including why the content you curate is relevant to them!

The main reason that content curation is topical now, is the perceived ease at which content can be profited from – through curating the content of others – to avoid the rather more time intensive process of producing it yourself.

This post explores why this is true – if you are careful, and outlines some shortcuts you can use to curate content without either falling foul of the law, or getting slapped by Google for doing it.

Because there are so many sites curating really badly, it is likely that Google is scanning websites to identify sites which are attempting to automate the process. This is likely to continue as the ‘carrot’ of autopilot content creation tempts many more into taking an easy path to apparent content marketing riches.

5 easy ways to curate content on your blog Content Curation

5 easy ways to curate content on your blog

A good, thorough article on curation.  One of the key features of MyCurator is that it makes searching for and finding good content so easy.  This article just popped up in my list of curation articles after being found through a Google Alert.  It was easy to review the full content in  a pop-up and then quickly publish it.

I like to think of content curation as utilizing existing content in a new, value-added way. It isn’t sharing entire pieces of other people’s content with your audience (that’s syndication), and it isn’t compiling lists of links with no additional commentary (this is content aggregation, and Google doesn’t like this!) Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

9 Powerful Ways of Effective Content Curation Content Curation

9 Powerful Ways of Effective Content Curation

If you are starting out with content curation or just want to review the key elements, this is a straightforward bullet point review.  MyCurator saves you time in your curation process, but you always want to make sure your goals are being met with your actual content and that your process is aligned with those goals.

Content Curation Content curation can play a significant role in achieving your business goals—saving time, effort, and budget in the process. From curating your own existing content to collating third party content to engaging with other curators in your niche to following social dashboards—there are a number of ways to gain traction from content curation for your business.