Tag: content

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Content Curation

The A-Z of Content Marketing: 12+ Strategies & Channels

The A-Z of Content Marketing: 12+ Strategies & Channels

This is the most comprehensive article I’ve seen on the many varieties of content marketing. If you’ve been looking to expand your content marketing you will find a broad range of ideas here. All of them will also be complementary with using Content Curation and MyCurator.

How do you make sure that your brand and your products are not just being seen but are actually getting noticed by your target market?

The answer lies in creating a strong content marketing strategy. In our modern technology age, any business that doesn’t have a strong online presence through social media, websites, and podcasting will virtually go unnoticed.

Building a contenting marketing strategy isn’t as difficult as you might believe either.

View Original at www.podcasthowto.com

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Content Curation

The Perfect Content Cocktail: Newsletter Curation & Creation

The Perfect Content Cocktail: Newsletter Curation & Creation

Simple and to the point. This article gives a reason to not be to ‘salesy’, and provides the basics of content curation.

Sales-only newsletters do not do much in terms of creating excitement about your newsletter. They can often turn people off from reading because they are overly pushy. It’s okay to want to sell books through your newsletter, and you should. However, there should also be other content inside the newsletter your readers may find interesting or engaging. In short, you need to create the perfect content cocktail. This “cocktail” of content should strike a balance between created content, curated content, and sales materials.

View Original at ooligan.pdx.edu

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Content Curation

Curated Content – how to find it

Curated Content – how to find it

With MyCurator, you can curate content from any source. But what are the best sources? This simple article gives you a simple process to find great sources of content.

What is the right content? The Right Curated Content is content that is for the same target audience. So if you are targeting financial professionals, you want to find other material that is relevant for that audience. However, you do not wish to share content that is precisely in your field. You are the expert after all. You want to find content that is close to your area but not exactly.

View Original at www.digitalie.eu

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Content Curation

Does Google Penalize Duplicate Content? The Definitive Answer

Does Google Penalize Duplicate Content? The Definitive Answer

This is a great article on duplicate content by Anna Kucirkova. The main takeaway is that pushing your original articles out to other, higher ranking sites is a good practice and not frowned on by Google.

The flip side is that if you build your site with other peoples content, that can be penalized by Google. Read the article as Anna makes some great points about how Google looks at content. And remember that MyCurator can help you curate without copying, as well as help you write your own original content using our Notebooks feature to reference multiple articles.

View Original at connexdigitalmarketing.com

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Content Curation

How to Grow Your Ecommerce Business With Content Curation

How to Grow Your Ecommerce Business With Content Curation

Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.

View Original at www.shopify.com

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Content Curation

RSS Systems: Your Own Business Intelligence System!

RSS Systems: For Many Business Owners and Advisors an Unexploited Opportunity!

This article is by Ian Campbell at Business Transition Simplified.  Ian has been a long time customer of MyCurator.  He writes here about the importance of setting up an RSS system to provide a daily stream of articles about your industry, competition and economy.

Think of it as a business intelligence system providing important news without you having to search for it.  MyCurator is a great tool for setting up this type of system.  Its AI based training system will allow you to narrow in on the articles most important to you, weeding out up to 90% of off target and junk information.

Click on over to his site to read the article, and he also has a wealth of information about long term planning and valuation for your business.

A person who organizes and maintains an RSS System can be thought of as someone who generates their own individualized news funnel focused entirely on internet content related to one or more specific topics that person is interested in.

If you are a business owner, imagine automatically receiving a daily stream of articles in one summarized package that with little time commitment and little out of pocket cost will keep you and your management team up to date on things that may directly or indirectly impact your business, including – as you elect and organize:

  1. industry data, trends, and competitor news.
  2. industry specific and broad-based technological advances.
  3. ongoing business consolidation in your own industry(ies) and industries populated by suppliers to your business and its customers.
  4. the world and country-specific economies, central bank policies, government fiscal policies, regulatory policies, and government debt, and the financial markets.
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Content Curation

Common Myths about Content Curation

9 Common Misconceptions about Content Curation

I’ve heard a lot of these in my contacts with clients and at WordCamps this year.  This article brings the most common myths together in one place, with solid answers for all of them.  Content Curation is not a short cut or a magic bullet.  It takes some work.  MyCurator can help, but it doesn’t do it all.

If you’ve spent any time in the content marketing space recently, you’re probably well aware that content curation is a major topic of conversation. It appears that most people fall into one of two camps: either you’re totally gung-ho about content curation or you think content curation is killing the industry.

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Content Curation

How Lazy Content Curation Is Ruining Your Influencer Relationships

How Lazy Content Curation Is Ruining Your Influencer Relationships
Image from Shutterstock.com

This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly.  It gives nice insight into how it feels to have your work copied without attribution.  Worth a read and has some tips to re-iterate good practices at the end.

In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .

You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.

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Content Curation

Curate Content that Inserts You Into the Conversation

Improve Your Content Curation Strategy with These 5 Tips

This Post from Marissa Burdett on Hootsuite provides a new angle on how to think about curation.  I like her focus on inserting yourself into conversations rather than just posting content.

MyCurator is a great tool for finding and posting content, but how you approach your curation is key to its success.  Read her articles for some fresh ideas.  Do you think it helps your curation process?

To make a stronger impact, think of curation differently: it is not a replacement for interaction, but rather a tool to spark conversations. #HootChat regular, Martin Lieberman, puts it this way:

If all you do is push content, all you’re going to get is retweets. If you engage, you’ll get a whole lot more replies. Which do YOU want?

Thinking about curation as an active process inserts your brand into the equation. It’s okay to use tools to automate the process so long as you are involved before and after content is shared. Remember, good curation doesn’t end with a shared link—take it one step further and engage.

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Content Curation

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

As a blogger, you may think you are generating enough content.  As this article points out though, content curation adds a new element to your work.  It allows you to “offer your reader the world and a broader information experience.”   MyCurator it makes it easy to begin curation on your WordPress blog.  And our Notebooks capability allow you to save up interesting articles for more complex curations or as source information for your original content.

Content curation has been around for a while, but many bloggers, including book marketers, don’t realize the advantages or benefits it offers.

This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically to content marketing.