Judging Content Curation From Your Crazy Aunt’s Attic to the Smithsonian Content Curation

Judging Content Curation From Your Crazy Aunt’s Attic to…

A different way of explaining good curation.  They use the metrics Amount, Cohesion, Breadth, Integrity and Extension with a great example of each.  Creative post on curation.  MyCurator provides you with the tools to meet each of these metrics in your own curation.

A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.

As my old calculus teacher likes to say, “You gotta know what you know, and know what you don’t know.” There are several factors to consider when trying to understand where you fall on the content curation spectrum.

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The 4 Biggest Content Curation Mistakes And How To Avoid Them Content Curation

The 4 Biggest Content Curation Mistakes And How To…

 

This is a must read if you are starting curation.  It is so easy to think that shortcuts such as automation or just posting excerpts with links, will yield benefits to your site.  That might happen in the short term, but eventually Google catches on and it quits working.  If you don’t link to the original article, or publish the whole article on your site, it can get worse – we have had clients that received cease and desist orders from other sites and threatened with fines.  MyCurator is a great tool for helping you find valuable content quickly, making it easy to review and then publish the best pieces for your site.  But it is just a tool and must be used as part of a content marketing program where you provide ideas, insights and information for the visitors to your site, including why the content you curate is relevant to them!

The main reason that content curation is topical now, is the perceived ease at which content can be profited from – through curating the content of others – to avoid the rather more time intensive process of producing it yourself.

This post explores why this is true – if you are careful, and outlines some shortcuts you can use to curate content without either falling foul of the law, or getting slapped by Google for doing it.

Because there are so many sites curating really badly, it is likely that Google is scanning websites to identify sites which are attempting to automate the process. This is likely to continue as the ‘carrot’ of autopilot content creation tempts many more into taking an easy path to apparent content marketing riches.

Convert Web Pages Content Into RSS Feeds: Web Page To RSS Converters - Sharewood Guide Content Curation

Convert Web Pages Content Into RSS Feeds: Web Page…

You may find a great site or blog that you would like to curate articles from but it doesn’t have an RSS feed.  While our Get It tool will let you capture individual articles, you have to remember to go and visit the site regularly.  This article from Robin Goode at Master New Media recaps a group of tools that let you create an RSS feed from a site that doesn’t have one.  This will allow you to add the new RSS feed as a source and use MyCurator to capture articles automatically as they are published.

In this new Sharewood Guide I have collected the best free tools to convert any web page to RSS.

Web page to RSS converters are free tools, usually web-based, that anyone can use to keep changes of any site which doesn’t offer a RSS feed for its readers.

RSS feeds are very intuitive and easy-to-use: to create a feed just grab the desired page’s URL, paste it into the box, and click generate. Some of these tools, will also offer advanced options to let you refine which of the items present on a specific web page need to be included in your newly generated RSS feed.

Here the best web page to RSS converters I have found out there (if you know of other ones, please help me out by adding them in the comment area at the end):

5 easy ways to curate content on your blog Content Curation

5 easy ways to curate content on your blog

A good, thorough article on curation.  One of the key features of MyCurator is that it makes searching for and finding good content so easy.  This article just popped up in my list of curation articles after being found through a Google Alert.  It was easy to review the full content in  a pop-up and then quickly publish it.

I like to think of content curation as utilizing existing content in a new, value-added way. It isn’t sharing entire pieces of other people’s content with your audience (that’s syndication), and it isn’t compiling lists of links with no additional commentary (this is content aggregation, and Google doesn’t like this!) Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

9 Powerful Ways of Effective Content Curation Content Curation

9 Powerful Ways of Effective Content Curation

If you are starting out with content curation or just want to review the key elements, this is a straightforward bullet point review.  MyCurator saves you time in your curation process, but you always want to make sure your goals are being met with your actual content and that your process is aligned with those goals.

Content Curation Content curation can play a significant role in achieving your business goals—saving time, effort, and budget in the process. From curating your own existing content to collating third party content to engaging with other curators in your niche to following social dashboards—there are a number of ways to gain traction from content curation for your business.

How to Cite Sources & Not Steal People's Content on the Internet Content Curation

How to Cite Sources & Not Steal People’s Content…

This is a nice, all encompassing article on how to quote sources you use in your curations, original articles and on social media.  It is critical that when using content curation on your website that you always attribute any articles to the original source.  MyCurator makes this easy by pre-filling the post with the original article link.

The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data.

The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the credit. Not cool, less-than-scrupulous people. Not cool.

An Introduction to Content Curation Content Curation

An Introduction to Content Curation

This is a well written article that clearly sets out how content curation can help your site or blog.   No Marketing puff, just simple examples like the quote below.

Of course, with MyCurator, sifting through the web is so much easier.  It finds articles throughout the day that match your interests.  With some simple training you will get highly targeted articles, weeding out 90% or more of content that doesn’t match your needs.

 

Ever had a trusted friend share their thoughts on the latest movie you should go see, or the fabulous dessert at a new restaurant? The person didn’t just say, “Go check it out”. They probably added their opinion along with just enough details to get you interested so you’d buy a ticket and watch the movie yourself.

Content curation is like that. The more you share good quality stuff, the more reliable you become as a content resource

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content Content Curation

Build a Process to Get More Ideas for Great…

This is an excellent article on a specific process to generate ideas  and content on a regular basis.  While oriented towards finding new ideas and writing posts, I think many of the steps work great for content curation too.  Building lists of ideas, gathering content and then regularly posting is the essence of a sound content marketing process.

We are constantly inspired by the amazing work of others, and we owe a lot to the deep thinking and amazing resources that are readily available within the industry.

“I write only when inspiration strikes. Fortunately it strikes every morning at nine o’clock sharp.” – W. Somerset Maugham

This quote about writing and inspiration could work just as easily for idea curating and inspiration. We’ve found that inspiration strikes because we are consistent in our methods for finding it. We’ve erected the lightning rod. Now we wait for lightning.

Content Curation

Your First Decision: Be a News Aggregator or a…

This article highlights a choice you need to make early – do you just aggregate news or do you curate content?  As the author points out, just aggregating news for an audience does work for some niches.  It can also work if you set out to build an aggregation site from day 1 and brand it that way consistently.  Trying to be Techmeme probably won’t work, but working in a well defined niche that you promote and market consistently, can be successful.

Content curation is probably the best way to go for most of us though.  Providing value through selectivity, filtering and your own comments is a compliment to your blog or site.  This author also reviews the key points of curation.

MyCurator is the best WordPress plugin for either path.  Its range of features allows you to do straight aggregation or focus on curation.

With sharing information, there are two paths to take – you can be a news aggregator or you can curate content. The key message here is you have to be consistent – no waffling between being a news aggregrator and a content curator. Pick one.

There are some outlets, like member associations, nonprofits and those that specifically brand themselves as such, where news aggregation works. For the rest of us, content curation is the better path.

6 Keys to a Content Marketing Strategy that Takes Less Time (But Still Attracts an Audience) Content Curation

6 Keys to Efficient Content Curation

A good introductory article to content curation.  Creating an efficient process is key to making it repeatable and consistent.  Using MyCurator rather than bookmarks and other tools makes for the most efficient process for your WordPress blog.  MyCurator provides all of the techniques and processes mentioned by the author in one complete package for your WordPress site.

Think about your friend who always has the best book or music recommendations. You trust she knows what you’d like, so you seek her out for advice. And when she has something to say, you listen.

What do you get out of it?

We’ve already mentioned that a reputation for sharing quality, relevant content can earn you trust among your audience of prospects.

It can also help you maintain a steady blog and social media presence without forcing you to write tons of new stuff every week.

Flickr Creative Commons image courtesy of Patrick Gage Kelley.