Tag: marketing

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Content Curation

The A-Z of Content Marketing: 12+ Strategies & Channels

The A-Z of Content Marketing: 12+ Strategies & Channels

This is the most comprehensive article I’ve seen on the many varieties of content marketing. If you’ve been looking to expand your content marketing you will find a broad range of ideas here. All of them will also be complementary with using Content Curation and MyCurator.

How do you make sure that your brand and your products are not just being seen but are actually getting noticed by your target market?

The answer lies in creating a strong content marketing strategy. In our modern technology age, any business that doesn’t have a strong online presence through social media, websites, and podcasting will virtually go unnoticed.

Building a contenting marketing strategy isn’t as difficult as you might believe either.

View Original at www.podcasthowto.com

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Content Curation

How to Grow Your Ecommerce Business With Content Curation

How to Grow Your Ecommerce Business With Content Curation

Even with all that content on your site – your products and descriptions – content curation can be a great help to position and brand your Ecommerce business. This article has a great introduction to Content Curation and how it can be used for Ecommerce. Using MyCurator as your content curation tool will make your job easier, especially finding targeted content that means something to you and your clients.

Of all the many hats entrepreneurs wear—from sourcing products to writing copy to supporting customers—the “content marketing hat” is one that usually stays on the rack.

View Original at www.shopify.com

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Articles Content Curation

How to Grow a New Business with Content Curation

Credit Pixaby
Credit Pixaby

Great content is the secret to success for just about any new business. Of course, there are many other elements to consider, such as finding a viable niche, building or buying a user-friendly website, and developing a strong social media presence. However, it is your content that will really cause customers to engage with your brand, click through to your website, and ultimately convert.

Yet for a new business owner, the prospect of generating all that content on a regular basis can be daunting. Of course, you could outsource the work, but depending on your budget, that may not be viable either. This is where curated content really wins the day. Instead of only sharing content you have created yourself, you can comb the web for existing material, and use it to flesh out your content schedule.

Continue reading “How to Grow a New Business with Content Curation”

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Articles

How to Explain Content Curation to a Five Year Old

Any business with an online presence will understand how important content marketing has become, enabling companies to attract new visitors, form relationships, and ultimately generate more sales. But while we are all familiar with the concept of creating content – whether that’s an article, an infographic, or a video – many will be less familiar with the concept of content curation. With increasing pressure on businesses to provide a steady flow of interesting content, there is not always enough time in the day to fulfill the original content quota. Content curation fills the gap, helping business owners and marketers to grow their blogs by cherry picking the best content from other sources, and presenting that information in a different way. So, how do we explain this concept to a five year old?

Continue reading “How to Explain Content Curation to a Five Year Old”

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Content Curation

Common Myths about Content Curation

9 Common Misconceptions about Content Curation

I’ve heard a lot of these in my contacts with clients and at WordCamps this year.  This article brings the most common myths together in one place, with solid answers for all of them.  Content Curation is not a short cut or a magic bullet.  It takes some work.  MyCurator can help, but it doesn’t do it all.

If you’ve spent any time in the content marketing space recently, you’re probably well aware that content curation is a major topic of conversation. It appears that most people fall into one of two camps: either you’re totally gung-ho about content curation or you think content curation is killing the industry.

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Content Curation

How Lazy Content Curation Is Ruining Your Influencer Relationships

How Lazy Content Curation Is Ruining Your Influencer Relationships
Image from Shutterstock.com

This is a good article by About Erika Heald at spinsucks.com about the many ways that content curation can be done badly.  It gives nice insight into how it feels to have your work copied without attribution.  Worth a read and has some tips to re-iterate good practices at the end.

In the start-up marketing world, I’ve often heard the adage “ask forgiveness, not permission.” Unfortunately, it seems many content producers are living by this advice, and unwittingly sabotaging the very influencer relationships they hope to build through their content curation process .

You see, influencers are tired of having their name and hard work appropriated by brands they don’t know.

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Content Curation

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy

As a blogger, you may think you are generating enough content.  As this article points out though, content curation adds a new element to your work.  It allows you to “offer your reader the world and a broader information experience.”   MyCurator it makes it easy to begin curation on your WordPress blog.  And our Notebooks capability allow you to save up interesting articles for more complex curations or as source information for your original content.

Content curation has been around for a while, but many bloggers, including book marketers, don’t realize the advantages or benefits it offers.

This form of marketing comes in various forms throughout the internet. Of those variations there is one common thread: content curation is related to article marketing, or more specifically to content marketing.

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Content Curation

How To Create Free Content For My Website: Small Business Owner Guide

How To Create Free Content For My Website: Small Business Owner Guide

As the snippet below says, this author shows you examples of content you can create for your small business site.  I like the article because it shows a broad range of content possibilities.  Also it covers all the bases, from curation to some simple to do content creation.  MyCurator can help with all of these ideas, and our Notebooks feature can help you gather information for a round-up post of many articles.

I’m sure that by now you know the benefits of content marketing. But, if you run a small business, probably the last thing you want to do is focus on creating great content right? And creating content is only one piece of the content marketing puzzle.

I’ll show you several examples of content that you can create for your small business with almost zero writing from your part and almost no money (your time costs so there’s no such thing as zero cost).

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Content Curation

5 Simple Content Curation Methods (Plus a 9-Point Checklist)

5 Simple Content Curation Methods (Plus a 9-Point Checklist)

This article did a good job with graphics to get across the basic points of content curation.  Also review the checklist at the end.  MyCurator can help you with all of the key items.

To understand the role of a content curator, let’s curate a quote from Mashable (a digital platform built almost entirely on curated content) that compares it to “that person at the beach with the metal detector, surfacing items and relics of perceived value.”

View Original at www.verticalmeasures.com

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Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation

How a Knowledge Discovery Program Elevates Your Content Curation

For clients who are part of larger corporations it pays to take a broader look at curation, including your own internal corporate information.  This article makes the case that you should take a knowledge management approach to curation, including not only we information but internal information and premium subscriptions.

Even if you are just a small business, it pays to broaden your curation with some of your own internal knowledge.  Maybe have some of your key people write articles for your site about areas of their expertise.  Maybe you can post excerpts of studies or white papers you write.  MyCurator can help scour the web for data, but don’t forget your own staff and business knowledge!

Marketers need to keep their pipeline full of the most relevant and cutting-edge content that will effectively speak to their audience and convert them into qualified leads. The problem; however, is that curating that content takes a lot of time — and if you’re manually searching the web for new ideas, it’s likely that you’re missing some impactful gems.

Content curation tools can help speed up your searching by serving you relevant articles based on pre-selected keywords; however, these tools are missing one vital component of a sound content curation program: internal content.