Tag: marketing

Categories
Content Curation

Why You Should Be Curating Content

Why You Should Be Curating Content

The basics of why you should be using content curation.  It takes focus, work and time, but these four outcomes are achievable.  MyCurator is the WordPress plugin that will help you get there.

  • Improve SEO (Search Engine Optimization) – By creating a piece of content that is targeted for a specific keyword and also contains a lot of links to credible sources, your SEO (i.e. the ability of people to find you on Google) will definitely improve.
  • Gain More Credibility – Sharing high-quality, useful content increases trust and ultimately your own credibility and authority (even if you didn’t write the article yourself!)
  • Grow Traffic to Your Website – More content (especially content that’s already been proven to be popular) translates into more website traffic.
  • Increase Leads and Prospects – In turn, more website traffic translates into more leads and ultimately more sales.
Categories
Content Curation

12 Amazing Tools To Rock Your Content Marketing

12 Amazing Tools To Rock Your Content Marketing

This article describes a lot of great tools to round out your content marketing.  I’m interested in the image and graphic oriented tools Curalate and Pikto.  Many of these tools will be great additions to working with MyCurator, which they also mention!

The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills.

Categories
Content Curation

10 Common Myths About Content Curation

10 Common Myths About Content Curation

This is a great list of myths that I still hear all the time.  Browsing through them periodically helps keep you on track with content curation, and the tips the author provides are great.  MyCurator helps you find and prepare content for curation, but leaves it up to you to add the final ingredient, the human touch.

“Curation can bring a lot of value when it has the human touch.” —Kimberley Castleberry

Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.

View Original at www.marketingprofs.com

Categories
Content Curation

How to Find More & Better Content Ideas with Media Monitoring

How to Find More & Better Content Ideas with Media Monitoring

A lot of great tips on finding relevant content for your audience.  Saving some articles into your MyCurator Notebooks will allow you to refer to a broad range of articles when you go to create a post.  As shown in this article, embedding lots of relevant snippets of content can be very effective.  With MyCurator you can select relevant content from a broad range of articles easily and quickly.

As a marketer, one of your greatest challenges is to continuously come up with great content that resonates with your audience — whether you’re writing blog posts, email campaigns and newsletter copy, marketing page messages, or social media updates. When you feel like your main job is to always be producing new content, it’s easy to forget to stop and listen to the people for whom you’re creating it.

View Original at www.business2community.com

Categories
Content Curation

12 best practices for using LinkedIn groups as a marketing tool

12 best practices for using LinkedIn groups as a marketing tool

LinkedIn can be a great marketing tool.  These tips tell you how to get started with LinkedIn Groups.  When you get to the stage where you are posting content, you can post your best curated articles that you’ve found with MyCurator.

As the “world’s largest professional network,” LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences.
LinkedIn groups are great for building brand awareness and engagement with your target audience. Below are 12 best practices for making them work as a marketing channel for your business.

Categories
Content Curation

25 Digital-Marketing and Social-Media Experts to Follow on Twitter

25 Digital-Marketing and Social-Media Experts to Follow on Twitter

Following experts in your field on Twitter is a great way to find content to curate to your site.  This article lists some of the luminaries in the field of content marketing and curation.  You may want to follow them to keep up to date in the field.

In MyCurator to follow a twitter feed, use our menu item News, Twitter, YouTube and set up a feed.  Use @ followed by the username in the search string.  You also need to set up a twitter app, directions are in the Twitter tab in Options.  Once set up, MyCurator will look for an article link in each tweet and grab it from the site.

Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information.

In no particular order, here are 25 digital marketing and social media experts to follow on Twitter.

Categories
Content Curation

Judging Content Curation From Your Crazy Aunt’s Attic to the Smithsonian

Judging Content Curation From Your Crazy Aunt’s Attic to the Smithsonian

A different way of explaining good curation.  They use the metrics Amount, Cohesion, Breadth, Integrity and Extension with a great example of each.  Creative post on curation.  MyCurator provides you with the tools to meet each of these metrics in your own curation.

A big focus for content marketers is creating unique and engaging content that builds awareness for your brand and product and sets you up as a thought leader within your community. However, the success of your content curation is largely dependent on execution.

As my old calculus teacher likes to say, “You gotta know what you know, and know what you don’t know.” There are several factors to consider when trying to understand where you fall on the content curation spectrum.

View Original at saleamp.com

Categories
Content Curation

The 4 Biggest Content Curation Mistakes And How To Avoid Them

The 4 Biggest Content Curation Mistakes And How To Avoid Them

 

This is a must read if you are starting curation.  It is so easy to think that shortcuts such as automation or just posting excerpts with links, will yield benefits to your site.  That might happen in the short term, but eventually Google catches on and it quits working.  If you don’t link to the original article, or publish the whole article on your site, it can get worse – we have had clients that received cease and desist orders from other sites and threatened with fines.  MyCurator is a great tool for helping you find valuable content quickly, making it easy to review and then publish the best pieces for your site.  But it is just a tool and must be used as part of a content marketing program where you provide ideas, insights and information for the visitors to your site, including why the content you curate is relevant to them!

The main reason that content curation is topical now, is the perceived ease at which content can be profited from – through curating the content of others – to avoid the rather more time intensive process of producing it yourself.

This post explores why this is true – if you are careful, and outlines some shortcuts you can use to curate content without either falling foul of the law, or getting slapped by Google for doing it.

Because there are so many sites curating really badly, it is likely that Google is scanning websites to identify sites which are attempting to automate the process. This is likely to continue as the ‘carrot’ of autopilot content creation tempts many more into taking an easy path to apparent content marketing riches.

Categories
Content Curation

5 easy ways to curate content on your blog

5 easy ways to curate content on your blog

A good, thorough article on curation.  One of the key features of MyCurator is that it makes searching for and finding good content so easy.  This article just popped up in my list of curation articles after being found through a Google Alert.  It was easy to review the full content in  a pop-up and then quickly publish it.

I like to think of content curation as utilizing existing content in a new, value-added way. It isn’t sharing entire pieces of other people’s content with your audience (that’s syndication), and it isn’t compiling lists of links with no additional commentary (this is content aggregation, and Google doesn’t like this!) Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

Categories
Content Curation

9 Powerful Ways of Effective Content Curation

9 Powerful Ways of Effective Content Curation

If you are starting out with content curation or just want to review the key elements, this is a straightforward bullet point review.  MyCurator saves you time in your curation process, but you always want to make sure your goals are being met with your actual content and that your process is aligned with those goals.

Content Curation Content curation can play a significant role in achieving your business goals—saving time, effort, and budget in the process. From curating your own existing content to collating third party content to engaging with other curators in your niche to following social dashboards—there are a number of ways to gain traction from content curation for your business.