This is a must read if you are starting curation. It is so easy to think that shortcuts such as automation or just posting excerpts with links, will yield benefits to your site. That might happen in the short term, but eventually Google catches on and it quits working. If you don’t link to the original article, or publish the whole article on your site, it can get worse – we have had clients that received cease and desist orders from other sites and threatened with fines. MyCurator is a great tool for helping you find valuable content quickly, making it easy to review and then publish the best pieces for your site. But it is just a tool and must be used as part of a content marketing program where you provide ideas, insights and information for the visitors to your site, including why the content you curate is relevant to them!
The main reason that content curation is topical now, is the perceived ease at which content can be profited from – through curating the content of others – to avoid the rather more time intensive process of producing it yourself.
This post explores why this is true – if you are careful, and outlines some shortcuts you can use to curate content without either falling foul of the law, or getting slapped by Google for doing it.
Because there are so many sites curating really badly, it is likely that Google is scanning websites to identify sites which are attempting to automate the process. This is likely to continue as the ‘carrot’ of autopilot content creation tempts many more into taking an easy path to apparent content marketing riches.