This article quickly takes you to the nuts and bolts of curating content on your site. Issues such as rotating your content types, making sure you can find your best content easily, and ‘branding’ your content so readers remember you wrote it.
I think it highlights a key issue with a ‘blog’ based site – a single scroll of content is not the way to build an online presence for a wide range of visitors. While it may work for your long-term subscriber, how does a newcomer find your best content? How do you quickly summarize your ideas and insights for casual users?
How does your mix of original and curated content highlight your views and thought leadership? Finding a way to creatively use your content in a readable, easy to digest way, takes a lot of effort and thought.
The secret to successful publication is that on pretty much any given site, none of the best-scoring content is new. None at all.
Web content can work the same way. Much of a site’s best material is buried the moment it rolls of the front page. This isn’t just unfortunate for new visitors — established visitors will re-read hit content, too.
Find a way to highlight your archive material. If it’s archived, it’s dead. Find ways to suggest your most successful content to visitors. It’s your best stuff. For example, I introduced a link to the most popular posts. I also routinely clean up and build upon older successful articles.