This is a post from back in 2009 by Rohit Bhargava about a new career/job classification called Content Curator. His job description ‘manifesto’ is quoted below. It certainly seems very prescient given how many companies are turning to content marketing, and curation, as part of their branding and advertising strategies.
I think most MyCurator clients are using curation as part of their business, blog or web strategy. I think content curation can be a great way for sole proprietors and small business owners to build content for their sites.
I have a feeling there are many people out there who are performing this job/career right now. If anyone is employed or knows someone who is employed doing this, I’d love to hear from you and get your story out to our clients. Please feel free to reply with a comment or send a contact us message!
MANIFESTO/JOB DESCRIPTION: CONTENT CURATOR
In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people’s hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators. The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.