Categories
Content Curation

Your First Decision: Be a News Aggregator or a Content Curator?

This article highlights a choice you need to make early – do you just aggregate news or do you curate content?  As the author points out, just aggregating news for an audience does work for some niches.  It can also work if you set out to build an aggregation site from day 1 and brand it that way consistently.  Trying to be Techmeme probably won’t work, but working in a well defined niche that you promote and market consistently, can be successful.

Content curation is probably the best way to go for most of us though.  Providing value through selectivity, filtering and your own comments is a compliment to your blog or site.  This author also reviews the key points of curation.

MyCurator is the best WordPress plugin for either path.  Its range of features allows you to do straight aggregation or focus on curation.

With sharing information, there are two paths to take – you can be a news aggregator or you can curate content. The key message here is you have to be consistent – no waffling between being a news aggregrator and a content curator. Pick one.

There are some outlets, like member associations, nonprofits and those that specifically brand themselves as such, where news aggregation works. For the rest of us, content curation is the better path.

One reply on “Your First Decision: Be a News Aggregator or a Content Curator?”

Comments are closed.