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Content Curation

Content Marketing Plugins

This is a great post highlighting 5 great plugins that give you a complete content marketing post.  Of course MyCurator is used for content curation, but creating an editorial calendar, distributing posts to your social media netowrk and highlighting related articles and links on your blog are all key components of an integrated approach.  I’ve used most of these plugins and am going to be checking out CoSchedule as it looks like a nice tool for scheduling social media posts.  Thanks to the folks at Kinsta.com for the article!

See the Article at Kinsta.com

Content Curation

Your First Decision: Be a News Aggregator or a…

This article highlights a choice you need to make early – do you just aggregate news or do you curate content?  As the author points out, just aggregating news for an audience does work for some niches.  It can also work if you set out to build an aggregation site from day 1 and brand it that way consistently.  Trying to be Techmeme probably won’t work, but working in a well defined niche that you promote and market consistently, can be successful.

Content curation is probably the best way to go for most of us though.  Providing value through selectivity, filtering and your own comments is a compliment to your blog or site.  This author also reviews the key points of curation.

MyCurator is the best WordPress plugin for either path.  Its range of features allows you to do straight aggregation or focus on curation.

With sharing information, there are two paths to take – you can be a news aggregator or you can curate content. The key message here is you have to be consistent – no waffling between being a news aggregrator and a content curator. Pick one.

There are some outlets, like member associations, nonprofits and those that specifically brand themselves as such, where news aggregation works. For the rest of us, content curation is the better path.

6 Keys to a Content Marketing Strategy that Takes Less Time (But Still Attracts an Audience) Content Curation

6 Keys to Efficient Content Curation

A good introductory article to content curation.  Creating an efficient process is key to making it repeatable and consistent.  Using MyCurator rather than bookmarks and other tools makes for the most efficient process for your WordPress blog.  MyCurator provides all of the techniques and processes mentioned by the author in one complete package for your WordPress site.

Think about your friend who always has the best book or music recommendations. You trust she knows what you’d like, so you seek her out for advice. And when she has something to say, you listen.

What do you get out of it?

We’ve already mentioned that a reputation for sharing quality, relevant content can earn you trust among your audience of prospects.

It can also help you maintain a steady blog and social media presence without forcing you to write tons of new stuff every week.

Flickr Creative Commons image courtesy of Patrick Gage Kelley.

Content Curation

Real-Time Content Curation Boosts Digital PR & SEO

It should come as no surprise that Google loves content, especially hyper-fresh content. Over the past two years or so, Google has increasingly displayed this kind of content in its search results. Of course, it can be difficult to consistently publish a fresh stream of content that satisfies both users and search engines. One great solution is to curate real-time content as it pertains to your industry and the goods and services you offer. 

How Real-Time Curation Works and Digital PR Benefits

Let’s say you are the Internet content strategist at a restaurant with mango items on the menu. In the last few days, the Food and Drug Administration (FDA) discovered that a sample of Pacific Organic Produce organic mangos was contaminated with Listeria monocytogenes. Mangoes sold in Arizona, California, Colorado and New Jersey since mid-April may be contaminated.

As the restaurant’s online content strategist, you should curate from multiple, trusted sources about this important news item (as it unfolds) that your readers likely want to learn more about. Both Food Safety News and Tech Times, for instance, have written about the incident. It’s quite likely that both sources have some information overlap as well as some key differences. A talented and seasoned wordsmith can effectively combine the most important points from several credible sources to present an objective story to readers.

Did the restaurant use those mangoes in its dishes since mid-April? Perhaps the restaurant used different mangoes than the Pacific Organic Produce organic ones that were impacted. By presenting an objective presentation of the facts and this useful editorial commentary, the restaurant is ultimately helping and satisfying its audience. 

The SEO Benefits of Real-Time Curation

As mentioned, Google does have an obsession with fresh content created around the trending topics of the day, as it’s likely that searchers are concerned about these matters. 

What’s more is that a recent Bruce Clay case study on curation revealed that a content piece that presents objective information from expert sources —and includes  outbound links to these source pages —along with editorialized commentary,  can rank higher in search for relevant queries. 

The inclusion of outbound links is very important, as authorities are generally understood to link to fellow authorities. This practice indicates that the content strategist or Webmaster understands what an authoritative source on the Web is and acknowledges this by linking out.

In addition to just that one piece of content performing well in search results, the entire site benefits with this type of content. The combination of authoritative language on timely topics, outbound links to highly reputable sites, and editorialized commentary on specific topics builds genuine thought leadership that translates to higher rankings, greater search visibility, and trust earned.

Google’s recent Hummingbird update enables Google to better process conversational search questions. Reading between the lines—it means that search marketers should also become more conversational in content pieces.

By becoming effective publishers and storytellers, brands can invigorate their digital PR and SEO campaigns.

Guest Post by Rish Tanna at Seasoned Wordsmith

MyCurator

MyCurator Update for WordPress 3.9

MyCurator has been updated to Version 2.1.3 for compatibility with WordPress 3.9.  The only change was to make some formatting changes to the Image Pop up when you click on an image within the Saved Page meta box while editing a Draft or Published post.  If you encounter any other issues with WordPress 3.9 and MyCurator, please contact us.

MyCurator

MyCurator Version 2.1.2

The new version of MyCurator content curation software for WordPress adds the ability to place the attribution link to the original article to the top of the post rather than the default of the bottom of the post.  You can set this option in the Curation tab of the Options page.

The other elements of this release are focused on fixing recurring problems with the Training tags disappearing from the Trianing Posts entries. Read more “MyCurator Version 2.1.2”

How To

Why does the Source It Tool not find a…

Source It is a bookmarklet: a little app that runs in your browser and lets you grab bits of the web.  Once installed, you can just click it when you are on a web site and capture the RSS feed for the site.  Sometimes though, you get an error that a feed could not be found.  In a few cases, this will happen even though you can see the RSS feed icon on the site or the site has a link to its RSS feed. Read more “Why does the Source It Tool not find a Feed when I can see the Icon?”